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~subject:"Consumer behaviour"
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Consumer behaviour
USA
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Estimation
16,160
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13,872
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11,342
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6,043
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5,193
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Septianto, Felix
24
Lusk, Jayson L.
20
Jang, Soocheong
17
Gierl, Heribert
16
Yoon, Sukki
16
Eisend, Martin
15
Stavins, Joanna
15
Taylor, Charles Raymond
15
Agarwal, Sumit
14
Einav, Liran
14
Han, Heesup
14
Dahlén, Micael
13
McFadden, Daniel
13
Schuh, Scott
13
Chan, Kara
12
Diehl, Sandra
12
Goldsmith, Ronald E.
12
Kaiser, Harry M.
12
Nayga, Rodolfo M.
12
Pelsmacker, Patrick de
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Wu, Linwan
12
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11
Dubé, Jean-Pierre
11
Ghose, Anindya
11
Handel, Benjamin R.
11
Heiss, Florian
11
Mueller, Barbara
11
Stafford, Marla Royne
11
Wilbur, Kenneth C.
11
Allcott, Hunt
10
Bronnenberg, Bart J.
10
Cawley, John H.
10
Dens, Nathalie
10
Dong, Diansheng
10
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10
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10
Kolstad, Jonathan
10
Mattila, Anna S.
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2
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NetLibrary, Inc
2
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2
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
American Management Asssociations
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
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1
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1
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1
Chambre de commerce et d'industrie de Paris
1
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1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Consumer Research Institute, inc.
1
Cornell University / Department of Applied Economics and Management
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Department of Labor
1
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Working paper / National Bureau of Economic Research, Inc.
248
Journal of business research : JBR
167
Journal of consumer research : JCR ; an interdisciplinary bimonthly
163
International journal of advertising : the review of marketing communications
125
Journal of retailing and consumer services
112
Journal of marketing communications
105
Psychology & marketing
98
Journal of advertising research
88
International journal of advertising : the quarterly review of marketing communications
77
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
71
NBER working paper series
64
International journal of hospitality management
62
Journal of fashion marketing and management
57
The journal of consumer marketing
55
Journal of promotion management : JPM
54
International journal of consumer studies
53
Journal of international consumer marketing
52
Journal of promotion management : innovations in planning and applied research
51
Journal of advertising : official publication of the American Academy of Advertising
48
International journal of internet marketing and advertising : IJIMA
47
American journal of agricultural economics
43
Journal of Consumer Marketing
43
Journal of advertising
42
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
39
European journal of marketing : EJM
38
The American economic review
38
Journal of marketing
36
Journal of business ethics : JOBE
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
34
Asia Pacific journal of marketing and logistics
33
Journal of marketing theory and practice
33
International journal of retail & distribution management
32
Young consumers : insight and ideas for responsible marketers
32
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of marketing research : JMR
31
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Marketing letters : a journal of research in marketing
30
American economic journal : a journal of the American Economic Association
29
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ECONIS (ZBW)
7,312
Other ZBW resources
168
RePEc
2
Showing
1
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1
Fair trade's dual aspect : the communications challenge of fair trade marketing
Golding, Kirsty Michelle
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10003861838
Saved in:
2
Examining the relationship between
advertising
expenditures and sales of quick-service restaurants in the United States
Kamal, Sara
;
Wilcox, Gary B.
- In:
Journal of food products marketing
20
(
2014
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10010355136
Saved in:
3
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
4
An empirical analysis of consumers' attitudes toward physicians' services
advertising
: a comparative cross-sectional study
Moser, H. R.
- In:
Services marketing quarterly
29
(
2007/08
)
3
,
pp. 75-98
Persistent link: https://www.econbiz.de/10003756462
Saved in:
5
Limited information and
advertising
in the US personal computer industry
Sovinsky, Michelle
- In:
Econometrica : journal of the Econometric Society, an …
76
(
2008
)
5
,
pp. 1017-1074
Persistent link: https://www.econbiz.de/10003765864
Saved in:
6
From submarines to suburbs : selling a better America, 1939 - 1959
Henthorn, Cynthia Lee
-
2006
Persistent link: https://www.econbiz.de/10003321105
Saved in:
7
Selling democracy : consumer culture and citizenship in the wake of September 11
Dickinson, Greg
- In:
The advertising and consumer culture reader
,
(pp. 295-311)
.
2009
Persistent link: https://www.econbiz.de/10003848463
Saved in:
8
Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun
;
De Gregorio, Federico
;
Jung, Jong-hyuok
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
Saved in:
9
Comparison of the paths from consumer involvement types to ad responses between corporate
advertising
and product
advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-yong
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
Saved in:
10
How consumers view dental
advertising
: an empirical analysis
Moser, Homer Ronald
- In:
Journal of medical marketing : device, diagnostic and …
8
(
2008
)
3
,
pp. 229-240
Persistent link: https://www.econbiz.de/10003872248
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