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The potential implications of Web-based marketing communications for consumers' implicit and explicit brand attitudes : a call for research
Madhavaram, Sreedhar; Appan, Radha - In: Psychology & marketing 27 (2010) 2, pp. 186-202
Persistent link: https://www.econbiz.de/10003945276
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Consumer-brand identification : a social identity based review and research directions
Elbedweihy, Alaa M.; Jayawardhena, Chanaka - In: The marketing review 14 (2014) 2, pp. 205-228
Persistent link: https://www.econbiz.de/10010417119
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The emergence of Consumer Introspection Theory (CIT) : introduction to a JBR special issue
Gould, Stephen J. - In: Journal of business research : JBR 65 (2012) 4, pp. 453-460
Persistent link: https://www.econbiz.de/10009512756
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The Emergence of Consumer Introspection Theory (CIT) : Introduction to a JBR Special Issue
Gould, Stephen J. - 2011
Introspection in its various forms, names, paradigmatic controversies and especially its power for insight has earned its place as a topic for a special issue. Here, I introduce this issue in terms of the introspections it contains and introspect a bit myself mainly through introspective thought...
Persistent link: https://www.econbiz.de/10013122478
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Why ethical consumers don't walk their talk : towards a framework for understanding the gap between the ethical purchase intentions and actual buying behaviour of ethically minded...
Carrington, Michal J.; Neville, Benjamin A.; Whitwell, … - In: Journal of business ethics : JOBE 97 (2010) 1, pp. 139-158
Persistent link: https://www.econbiz.de/10008699169
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Online service personalization for apparel shopping
Lee, Eun-jung; Park, Jungkun - In: Journal of retailing and consumer services 16 (2009) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10003837493
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The role of social influence on adoption of high tech innovations : the moderating effect of public/private partnership
Kulviwat, Songpol; Bruner, Gordon C.; Al-Shuridah, Obaid - In: Journal of business research : JBR 62 (2009) 7, pp. 706-712
Persistent link: https://www.econbiz.de/10003862023
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Generativity and self-enhancement values in ecofriendly behavioral intentions and environmentally responsible consumption behavior
Urien, Bertrand; Kilbourne, William E. - In: Psychology & marketing 28 (2011) 1, pp. 69-90
Persistent link: https://www.econbiz.de/10008856895
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The malleable bicultural consumer : effects of cultural contexts on aesthetic judgments
Chattaraman, Veena; Rudd, Nancy A.; Lennon, Sharron J. - In: Journal of consumer behaviour : an international … 9 (2010) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10003943313
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The development of consumer‐based consumption constellations in children
Chaplin, Lan Nguyen; Lowrey, Tina M. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 757-777
Persistent link: https://www.econbiz.de/10003945101