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11
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9
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6
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6
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6
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5
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1
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European Journal of Marketing
33
Journal of business research : JBR
32
SpringerLink / Bücher
29
Journal of Consumer Marketing
19
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Gabler Edition Wissenschaft
13
Marketing theory
13
Journal of retailing and consumer services
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of islamic marketing and branding
11
International journal of wine business research : IJWBR
11
Journal of marketing management : MM
11
Springer eBook Collection
11
International Journal of Retail & Distribution Management
10
Journal of Islamic marketing
10
Marketing intelligence & planning
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Psychology & marketing
10
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
9
European journal of marketing : EJM
9
Journal of Product & Brand Management
9
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Cogent business & management
8
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8
Springer eBook Collection / Business and Economics
8
Asia Pacific journal of marketing and logistics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of modelling in management
7
Marketing Intelligence & Planning
7
Routledge interpretive marketing research
7
The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
7
Business horizons
6
Edward Elgar E-Book Archive
6
Journal of Services Marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of internet commerce
6
Schriftenreihe Studien zum Konsumentenverhalten
6
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ECONIS (ZBW)
1,722
Other ZBW resources
137
RePEc
8
BASE
4
Showing
1
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date (oldest first)
1
Controlling
im TQM : Methoden und Instrumente zur Verbesserung der Unternehmensqualität
Wildemann, Horst
(
ed.
)
-
1996
Persistent link: https://www.econbiz.de/10000591241
Saved in:
2
The effect of partitions on
controlling
consumption
Cheema, Amar
;
Soman, Dilip
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 665-675
Persistent link: https://www.econbiz.de/10003794426
Saved in:
3
Identitätsbasierte Markenführungsbudgetierung
Burmann, Christoph
;
Heemann, Jochen
-
2006
Persistent link: https://www.econbiz.de/10003407586
Saved in:
4
Management accounting for consumerism
Jeacle, Ingrid
- In:
Issues in management accounting
,
(pp. 27-44)
.
2007
Persistent link: https://www.econbiz.de/10003470922
Saved in:
5
Rückgewinnungsmanagement
Schöler, Andreas
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 499-525)
.
2011
Persistent link: https://www.econbiz.de/10008858198
Saved in:
6
Demografiekonformes
Controlling
in KMU : Produkt- und personalpolitische Implikationen des vielschichtigen Problems demografischer Wandel aus Controllingsicht
Hoch, Gero
;
Heupel, Thomas
- In:
Wirtschaftliche Implikationen des demografischen …
,
(pp. 417-432)
.
2013
Persistent link: https://www.econbiz.de/10009713897
Saved in:
7
Lösungsansätze für ein Multi-Channel-
Controlling
Arnim, Philipp von
- In:
Controlling im Handel : innovative Ansätze und …
,
(pp. 75-90)
.
2016
Persistent link: https://www.econbiz.de/10011556301
Saved in:
8
To tip or not to tip, that is the question : rewarding customer service encounters
Richardson, Alan J.
;
Kilfoyle, Eksa
- In:
Accounting perspectives : a journal of The Canadian …
13
(
2014
)
4
,
pp. 301-308
Persistent link: https://www.econbiz.de/10010482215
Saved in:
9
Produktivitätssteuerung in
Marketing
und Vertrieb
Homburg, Christian
-
1994
Persistent link: https://www.econbiz.de/10000922665
Saved in:
10
Controlling
von Kundenzufriedenheit
Weber, Jürgen
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 241-258)
.
1995
Persistent link: https://www.econbiz.de/10001291074
Saved in:
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