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~subject:"Consumer behaviour"
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On value and value co-creation...
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Consumer behaviour
Service-dominant logic
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Service-Dominant Logic
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Value creation
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Betriebliche Wertschöpfung
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service-dominant logic
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Service ecosystems
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Akaka, Melissa Archpru
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AMS review : official publication of the Academy of Marketing Science
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
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2
Global brand positioning and perceptions : international advertising and global consumer culture
Akaka, Melissa Archpru
;
Alden, Dana
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10003944653
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3
From customer journeys to consumption journeys : a consumer culture approach to investigating value creation in practice-embedded consumption
Schau, Hope Jensen
;
Akaka, Melissa Archpru
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 9-22
Persistent link: https://www.econbiz.de/10012586789
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4
The stories you tell : crafting managerially relevant articles based on qualitative research
Akaka, Melissa Archpru
;
Schau, Hope Jensen
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014317790
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5
The co-creation of value-in-cultural-context
Akakan, Melissa Archpru
;
Schau, Hope Jensen
;
Vargo, …
-
2013
Persistent link: https://www.econbiz.de/10010239572
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