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Choosing optimal omnichannel coupon redeeming options in multiple channel settings

Vrechopoulos, Adam; Lazaris, Chris; Theodoratos, Stavros - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-17

This article examines omnichannel redemption options when issuing digital coupons over social media. It investigates which channels or combinations of them provide optimal performance in terms of service-quality perception, customer satisfaction, and revenue. For that purpose, it compares three...

Persistent link: https://www.econbiz.de/10013470569

Retail positioning through customer satisfaction : an alternative explanation to the resource-based view

Siebers, Lisa Qixun; Zhang, Thao; Fei, Li - In: Journal of strategic marketing 21 (2013) 7, pp. 559-587

Persistent link: https://www.econbiz.de/10010233695

Towards the identification of customer experience touch point elements

Stein, Alisha; Ramaseshan, B. - In: Journal of retailing and consumer services 30 (2016), pp. 8-19

Persistent link: https://www.econbiz.de/10011473123

Empirical study on multi-channel service quality and customer loyalty of retailers

Yong-zhi, Qi - In: Journal of electronic commerce in organizations : the … 12 (2014) 4, pp. 1-12

Persistent link: https://www.econbiz.de/10010506943

Assessing customers' perceived value of the online channel of multichannel retailers : a two country examination

Carlson, Jamie; O'Cass, Aron; Ahrholdt, Dennis C. - In: Journal of retailing and consumer services 27 (2015), pp. 90-102

Persistent link: https://www.econbiz.de/10011388091

Fashion shopping in multichannel retail : the role of technology in enhancing the customer experience

Blázquez, Marta - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 97-116

Persistent link: https://www.econbiz.de/10010391419

Designing satisfying service encounters : website versus store touchpoints

Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 85-107

Persistent link: https://www.econbiz.de/10012819742

Meassevuring e-service quality, satisfaction and loyalty of customer in the online channel of the modern retail

Veloso, Cláudia Miranda; Magueta, Daniel; Sousa, Bruno; … - In: Inventi impact: retailing & consumer services (2021) 1, pp. 28-42

Persistent link: https://www.econbiz.de/10012601930

Quality of channel integration and customer loyalty in omnichannel retailing : the mediating role of customer engagement and relationship program receptiveness

Gao, Mengjia; Huang, Lin - In: Journal of retailing and consumer services 63 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012665902

Multi-channel retailing : effect of service quality and image congruity on intention to recommend

Sari, Vinny Muthia; Balqiah, Tengku Ezni - In: Emerging issues in economics of development, business …, (pp. 175-192). 2020

Persistent link: https://www.econbiz.de/10012419465

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