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~subject:"Consumer behaviour"
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Consumer behaviour
Social Web
33
Social web
33
Innovation
32
Innovation management
29
Innovationsmanagement
29
Konsumentenverhalten
21
Crowdsourcing
19
Customer integration
19
Kundenintegration
19
Brand management
15
Markenführung
15
New product development
13
Produktentwicklung
13
Beziehungsmarketing
10
Relationship marketing
10
Brand image
9
Creativity
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Kreativität
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Markenimage
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Brand
7
Deutschland
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Germany
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Internet marketing
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Markenartikel
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Online-Marketing
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Virales Marketing
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crowdsourcing
5
Customer satisfaction
4
Kundenzufriedenheit
4
Market research
4
Marktforschung
4
Personality psychology
4
Persönlichkeitspsychologie
4
USA
4
United States
4
Co-creation
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English
21
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Füller, Johann
15
Matzler, Kurt
7
Hemetsberger, Andrea
6
Wallpach, Sylvia von
4
Hautz, Julia
3
Hutter, Katja
3
Belk, Russel W.
2
Bilgram, Volker
2
Stieger, Daniel
2
Thomsen, Thyra Uth
2
Anschober, Markus
1
Bauer, Martina
1
Dennhardt, Severin
1
Espersen, Peter
1
Faullant, Rita
1
Grabher, Christopher
1
Hippel, Eric von
1
Holmqvist, Jonas
1
Huber, Jürgen
1
Jawecki, Gregor
1
Jong, Martijn G. de
1
Klien, Melanie
1
Koch, Giordano
1
Kreuzer, Maria
1
Luedicke, Marius K.
1
Michel, Géraldine
1
Mooradian, Todd A.
1
Mühlbacher, Hans
1
Piller, Frank T.
1
Rapp, Maximilian
1
Schmidt, Lisa
1
Schroll, Roland
1
Strobl, Andreas
1
Thurner, Norbert
1
Thürridl, Carina
1
Toubia, Olivier
1
Walcher, Dominik
1
Wieser, Verena E.
1
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Journal of business research : JBR
3
Journal of management information systems : JMIS
2
California management review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business strategy
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service management
1
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
R & D management
1
Research policy : policy, management and economic studies of science, technology and innovation
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Understanding the crowd - how to construct the crowd and manage participants in customer co-creation
1
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Refining virtual co-creation from a consumer perspective
Füller, Johann
- In:
California management review
52
(
2009/10
)
2
,
pp. 98-122
Persistent link: https://www.econbiz.de/10003960523
Saved in:
2
Switching experience, customer satisfaction, and switching costs in the ICT industry
Matzler, Kurt
;
Strobl, Andreas
;
Thurner, Norbert
; …
- In:
Journal of service management
26
(
2015
)
1
,
pp. 117-136
Persistent link: https://www.econbiz.de/10010504617
Saved in:
3
Consumer empowerment in crowdsourcing systems : effects of perceived empowerment on consumers' innovative behavior and change in brand passion
Bilgram, Volker
;
Füller, Johann
;
Piller, Frank T.
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 190-231)
.
2017
Persistent link: https://www.econbiz.de/10011915477
Saved in:
4
Consumer empowerment through Internet-based co-creation
Füller, Johann
;
Mühlbacher, Hans
;
Matzler, Kurt
; …
- In:
Journal of management information systems : JMIS
26
(
2009/10
)
3
,
pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
Saved in:
5
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
6
Consumer confusion in internet-based mass customization : testing a network of antecedents and consequences
Matzler, Kurt
;
Stieger, Daniel
;
Füller, Johann
- In:
Journal of consumer policy : consumer issues in law, …
34
(
2011
)
2
,
pp. 231-247
Persistent link: https://www.econbiz.de/10009306452
Saved in:
7
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann
;
Schroll, Roland
;
Hippel, Eric von
- In:
Research policy : policy, management and economic …
42
(
2013
)
6/7
,
pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
Saved in:
8
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
9
The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja
;
Hautz, Julia
;
Dennhardt, Severin
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
Saved in:
10
The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Bilgram, Volker
;
Füller, Johann
;
Koch, Giordano
;
Rapp, …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
4
,
pp. 42-48
Persistent link: https://www.econbiz.de/10010227975
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