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~subject:"Consumer behaviour"
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Consumer behaviour
Competitive advantage
7,539
Wettbewerbsvorteil
7,055
Wohltätigkeit
3,526
Charity
3,523
Fundraising
2,088
Direktmarketing
1,926
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1,579
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1,370
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1,273
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Netessine, Serguei
7
Singh, Jasjit
6
Teng, Nina
6
Wood, Daniel H.
6
Karlan, Dean
5
Krafft, Manfred
5
Pantano, Eleonora
4
Perri, Matthew
4
Adena, Maja
3
Bijmolt, Tammo H. A.
3
Chapman, Cassandra M.
3
Di Pietro, Loredana
3
Ekström, Mathias
3
Huck, Steffen
3
Kasri, Rahmatina Awaliah
3
Kindermann, Harald
3
Moon, Sangkil
3
Morimoto, Mariko
3
Perroni, Carlo
3
Rasul, Imran
3
Scharf, Kimberly A.
3
Smejkal, Angela
3
Verhoef, Peter C.
3
Vi, Linh
3
Werani, Thomas
3
Zenner, Silvia
3
Aikin, Kathryn J.
2
Albaum, Gerald S.
2
Bae, Mikyeung
2
Becker, Michael
2
Belz, Christian
2
Bond, Craig A.
2
Bond, Jennifer Keeling
2
Camillo, Angelo A.
2
Chang, Susan
2
Chen, Ying-Ju
2
Chien, Charles S.
2
Choi, Jungsil
2
Chu, Xing-Yu
2
Dahremöller, Carsten
2
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9
National Bureau of Economic Research
3
Springer Fachmedien Wiesbaden
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IGI Global
2
Agricultural Economics Society - AES
1
Deutsche Post AG
1
Fachhochschule Reutlingen / European School of Business
1
Sociologiska Institutionen <Lund>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
Zentrale Markt- und Preisberichtstelle für Erzeugnisse der Land- und Ernährungswirtschaft <Bonn>
1
Zentrale Markt- und Preisberichtstelle für Erzeugnisse der Land-, Forst- und Ernährungswirtschaft <Bonn>
1
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Health marketing quarterly
15
Journal of business research : JBR
11
SpringerLink / Bücher
11
International review on public and non-profit marketing
10
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of nonprofit & public sector marketing
8
Journal of marketing communications
6
Journal of philanthropy and marketing
6
Journal of retailing and consumer services
6
International journal of advertising : the review of marketing communications
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of Consumer Marketing
5
Journal of behavioral and experimental economics
5
Journal of business ethics : JOBE
5
Journal of economic behavior & organization : JEBO
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Psychology & marketing
5
Direct marketing : an international journal
4
Faculty & research / Insead : working paper series
4
Journal of business economics : JBE
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Journal of retailing
4
Marketing letters : a journal of research in marketing
4
Research
4
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
NBER working paper series
3
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
3
Qualitative Market Research: An International Journal
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
Discussion paper / Centre for Economic Policy Research
2
European journal of operational research : EJOR
2
Harvard business review : HBR
2
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Source
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ECONIS (ZBW)
520
Other ZBW resources
17
BASE
1
RePEc
1
Showing
1
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539
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1
To retain? To upgrade? : the effects of direct mail on regular donation behavior
Thomas, Suman Ann
;
Feng, Shanfei
;
Krishnan, Trichy V.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 48-63
Persistent link: https://www.econbiz.de/10010517012
Saved in:
2
The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean
;
Wood, Daniel H.
-
2014
Persistent link: https://www.econbiz.de/10010356802
Saved in:
3
The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean
;
Wood, Daniel
-
2014
We test how donors respond to new information about a
charity
's effectiveness. Freedom from Hunger implemented a test …
Persistent link: https://www.econbiz.de/10010338773
Saved in:
4
The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean
;
Wood, Daniel H.
-
2014
Persistent link: https://www.econbiz.de/10010367915
Saved in:
5
The Effect of Effectiveness : Donor Response to Aid Effectiveness in a Direct Mail Fundraising Experiment
Karlan, Dean S.
-
2014
We test how donors respond to new information about a
charity
's effectiveness. Freedom from Hunger implemented a test …
Persistent link: https://www.econbiz.de/10013055495
Saved in:
6
To Retain? To Upgrade? The Effects of Direct Mail on Regular Donation Behavior
Thomas, Suman Ann
-
2015
charity
. The
charity
firm makes extensive use of direct mail to nurture these donors, and in fact sends two types of mails … on the two aspects of donation behavior. What makes it more interesting is that the
charity
firm deliberately uses the …
Persistent link: https://www.econbiz.de/10013031822
Saved in:
7
The Effect of Effectiveness : Donor Response to Aid Effectiveness in a Direct Mail Fundraising Experiment
Karlan, Dean S.
-
2015
We test how donors respond to new information about a
charity
's effectiveness. Freedom from Hunger implemented a test …
Persistent link: https://www.econbiz.de/10013033843
Saved in:
8
The effect of effectiveness: donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean
;
Wood, Daniel H.
- In:
Journal of behavioral and experimental economics
66
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011876830
Saved in:
9
The Effect of Effectiveness : Donor Response to Aid Effectiveness in a Direct Mail Fundraising Experiment
Karlan, Dean
-
2014
We test how donors respond to new information about a
charity
's effectiveness. Freedom from Hunger implemented a test …
Persistent link: https://www.econbiz.de/10012458617
Saved in:
10
Price comparison, price competition, and the effects of ShopBots
Passyn, Kirsten A.
;
Diriker, Memo
;
Settle, Robert B.
- In:
Journal of business & economics research
11
(
2013
)
9
,
pp. 401-415
Persistent link: https://www.econbiz.de/10010198481
Saved in:
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