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The rational unconscious : con...
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Consumer behaviour
Theorie
623,744
Theory
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USA
45,592
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44,221
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30,210
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18,498
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Börsenkurs
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Share price
10,857
Asymmetrische Information
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Wettbewerb
10,773
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10,746
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Han, Heesup
119
Belk, Russell W.
111
Mattila, Anna S.
105
Phau, Ian
100
Grunert, Klaus G.
95
Lusk, Jayson L.
83
Huber, Frank
81
Herrmann, Andreas
80
Gierl, Heribert
79
Bauer, Hans H.
78
Khare, Arpita
78
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
70
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Agarwal, Sumit
65
Laroche, Michel
64
Wansink, Brian
63
Stavins, Joanna
62
Bruwer, Johan
61
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Ko, Eunju
55
Verhoef, Peter C.
55
Walsh, Gianfranco
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Hollebeek, Linda D.
51
Rajagopal
51
Rock, Bram de
51
Krishna, Aradhna
50
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National Bureau of Economic Research
516
Springer Fachmedien Wiesbaden
86
OECD
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American Marketing Association
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International Energy Agency
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IGI Global
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Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
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Edward Elgar Publishing
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Information Resources Management Association
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Institut für Demoskopie Allensbach
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Nordic Council of Ministers
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Friedrich-Schiller-Universität Jena
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INSEAD
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RWTH Aachen
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Österreichisches Institut für Wirtschaftsforschung
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Christian-Albrechts-Universität zu Kiel
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Europäische Kommission / Gemeinsame Forschungsstelle
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Center for Economic Research <Tilburg>
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European Association of Agricultural Economists - EAAE
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Institut for Marketing og Organisation, Aarhus Universitet
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Organisation for Economic Co-operation and Development
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Europäische Kommission
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Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
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Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
515
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
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Other ZBW resources
2,912
RePEc
150
BASE
38
EconStor
23
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1
Die menschliche
Entscheidung
unter besonderer Berücksichtigung der Verbraucherentscheidung
Schwarz, Heinrich
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002071252
Saved in:
2
Intentions, decisions and
rationality
Hees, Martin van
;
Roy, Olivier
- In:
Economics, rational choice and normative philosophy
,
(pp. 56-72)
.
2009
Persistent link: https://www.econbiz.de/10003780605
Saved in:
3
The role of social comparison for maximizers and satisficers : wanting the best or wanting to be the best?
Weaver, Kimberlee
;
Daniloski, Kim
;
Schwarz, Norbert
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011344205
Saved in:
4
Perfect pizza : credit card processing decisions
Kaciuba, Gail
- In:
Journal of business case studies
7
(
2011
)
6
,
pp. 1-6
Persistent link: https://www.econbiz.de/10009388735
Saved in:
5
Rationality
Is Overrated : Brand Choice Is Largely Intuitive
Quevedo, Francisco J.
;
Gopalakrishna, Pradeep
-
2022
-based advertising. This research paper proves how a combination of
rationality
, intuition, senses, and emotions determine brand …
Persistent link: https://www.econbiz.de/10014080246
Saved in:
6
Scarcity improves economic valuations when cognitively salient
Isler, Ozan
;
Yilmaz, Onurcan
;
Dulleck, Uwe
- In:
Journal of economic behavior & organization : JEBO
209
(
2023
),
pp. 362-371
Persistent link: https://www.econbiz.de/10014423475
Saved in:
7
Attention constraints and learning in categories
Bhui, Rahul
;
Jiao, Peiran
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5394-5404
Persistent link: https://www.econbiz.de/10014392926
Saved in:
8
The
psychology
of irrationality : why people make foolish, self-defeating choices
Baumeister, Roy F.
-
2003
Persistent link: https://www.econbiz.de/10001887051
Saved in:
9
Psychological barriers to environmentally responsible consumption
Dursun, İnci
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 103-128)
.
2019
Persistent link: https://www.econbiz.de/10012104169
Saved in:
10
Consumer neuroscience
Cerf, Moran
(
ed.
);
Garcia-Garcia, Manuel
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011636294
Saved in:
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