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Concept articulation and web research: a case study using quali-quant methods

Moskowitz, Howard R.; Rabino, Samuel; Beckley, Jacqueline - In: Qualitative market research : an international journal 10 (2007) 3, pp. 282-299

Persistent link: https://www.econbiz.de/10003492528

The effects of visual enhancement on attribute/benefit desirability and brand perception measures : implications for reliability and validity

Clancy, Kevin J.; Rabino, Samuel - In: Journal of advertising research 47 (2007) 1, pp. 95-102

Persistent link: https://www.econbiz.de/10003609584

Concept articulation and web research: a case study using quali‐quant methods

Moskowitz, Howard; Rabino, Samuel; Beckley, Jacqueline - In: Qualitative Market Research: An International Journal 10 (2007) 3, pp. 282-299

Purpose – The purpose of this paper is to show how consumer researchers have used experimental design of ideas to understand emotions. Design/methodology/approach – The approach was “quali‐quant,” mixing the insights of qualitative research with the numerical rigor of quantitative...

Persistent link: https://www.econbiz.de/10014987166

Role of corporate leadership and innovation claims on consumer perception of premium products

Gofman, Alex; Bevolo, Marco; Moskowitz, Howard R. - In: International journal of innovation management 13 (2009) 4, pp. 665-681

Persistent link: https://www.econbiz.de/10003916549

Improving customers targeting with short intervention testing

Gofman, Alex; Moskowitz, Howard R. - In: International journal of innovation management 14 (2010) 3, pp. 435-448

Persistent link: https://www.econbiz.de/10008664313

Accelerating structured consumer-driven package design

Gofman, Alex; Moskowitz, Howard R.; Mets, Tõnis - In: The journal of consumer marketing 27 (2010) 2/3, pp. 157-168

Persistent link: https://www.econbiz.de/10003987446

Decoding consumer perceptions of premium products with rule-developing experimentation

Gofman, Alex; Moskowitz, Howard R.; Bevolo, Marco; … - In: The journal of consumer marketing 27 (2010) 5, pp. 425-436

Persistent link: https://www.econbiz.de/10008651279

Understanding the mind of the pet owner for veterinary services

Gabay, Gillie; Moskowitz, Howard R.; Rotondo, Kenneth J.; … - In: Services marketing quarterly 35 (2014) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10010346102

The algebra of health concerns : implication of consumer perception of health loss, illness and the breakdown of the health system on anxiety

Gabay, Gillie; Moskowitz, Howard R. - In: International journal of consumer studies 36 (2012) 6, pp. 635-646

Persistent link: https://www.econbiz.de/10009674866

Editorial: Measuring consumer involvement in health and social care : dividing fact from fiction

Wilson, Christine; Llewellyn, Penny; Moskowitz, Howard R. - In: International journal of consumer studies 35 (2011) 6, pp. 603-604

Persistent link: https://www.econbiz.de/10009385460