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Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H. (ed.); Rösger, Jürgen (contributor);  … - 2013
Persistent link: https://www.econbiz.de/10009700367
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Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier; Melewar, T. C.; Broderick, … - In: The marketing review 13 (2013) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
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Internet of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Rangaswamy, Easwaramoorthy; Ling, Stephanie Lim Mei; … - In: Corporate Practices: Policies, Methodologies, and …, (pp. 205-229). 2024
Persistent link: https://www.econbiz.de/10014563877
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Attitude measurement for marketing strategies
Hughes, George D. - 1971
Persistent link: https://www.econbiz.de/10000026354
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Measuring and managing brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784481
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Estimating causal installed-base effects : a bias-correction approach
Narayanan, Sridhar; Nair, Harikesh - 2011
Persistent link: https://www.econbiz.de/10008906087
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The financial markets and customer satisfaction : reexamining the value implications of customer satisfaction from the efficient markets perspective
Jacobson, Robert; Mizik, Natalie - In: MSI reports : working paper series (2007) 3, pp. 75-103
Persistent link: https://www.econbiz.de/10003579932
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Measuring and managing brand love : the BERA platform
Barker, Ryan; Peacock, Jeffrey - In: Consumer brand relationships : meaning, measuring, managing, (pp. 243-260). 2015
Persistent link: https://www.econbiz.de/10011279668
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The predictive ability of different customer feedback metrics for retention
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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Private label brands : measuring equity across consumer segments
Cuneo, Andres; Lopez, Pilar; Yagüe Guillén, María Jésus - In: The journal of product & brand management 21 (2012) 6, pp. 428-438
Persistent link: https://www.econbiz.de/10009682691