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~subject:"Consumer behaviour"
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Consumer behaviour
Werbung
13,865
Advertising
11,334
Emotion
10,718
Konsumentenverhalten
6,420
Werbewirkung
4,340
Advertising effects
4,265
Theorie
2,576
Theory
2,520
Internet marketing
2,054
Online-Marketing
2,054
Wirtschaftspsychologie
1,919
Economic psychology
1,670
USA
1,475
Brand management
1,450
Markenführung
1,429
advertising
1,408
Deutschland
1,339
United States
1,298
Werbepsychologie
1,178
Marketing
1,165
Cognition
1,158
Kognition
1,150
Experiment
1,087
Psychology of advertising
1,056
Persönlichkeitspsychologie
1,018
Personality psychology
1,011
Relationship marketing
982
Social Web
976
Social web
975
Beziehungsmarketing
972
Markenimage
940
Brand image
930
Germany
886
Intelligenz
868
Customer satisfaction
853
Intelligence
846
Kundenzufriedenheit
843
Markenartikel
792
Marketingmanagement
792
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1,037
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Sammlung
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Septianto, Felix
43
Bagozzi, Richard P.
22
Han, Heesup
22
Gierl, Heribert
19
Eisend, Martin
18
Loureiro, Sandra Maria Correia
16
Pelsmacker, Patrick de
16
Phau, Ian
16
Kemp, Elyria
14
Mattila, Anna S.
14
Taylor, Charles Raymond
14
Chan, Kara
13
Dahlén, Micael
13
Wu, Linwan
13
Diehl, Sandra
12
Jang, Soocheong
12
Pham, Michel T.
12
Prashar, Sanjeev
12
Sarkar, Abhigyan
12
Yoon, Sukki
12
Thaichon, Park
11
Torres, Ivonne M.
11
Yoon, Hye Jin
11
Dens, Nathalie
10
Huber, Frank
10
Krishna, Aradhna
10
Prayag, Girish
10
Rosengren, Sara
10
Wilbur, Kenneth C.
10
Williams, Patti
10
Zúñiga, Miguel Ángel
10
Boerman, Sophie C.
9
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Hudders, Liselot
9
Junaid, Muhammad
9
MacInnis, Deborah J.
9
Meyer, Frederik
9
Rucker, Derek D.
9
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
10
Axel-Springer-Verlag
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Books on Demand GmbH <Norderstedt>
2
Edward Elgar Publishing
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
International Association for Research in Economic Psychology
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Psychological Association
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Econ Verlag
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
European Colloquium on Economic Psychology <3, 1978, Augsburg>
1
Europäische Kommission / Generaldirektion Binnenmarkt und Finanzdienste
1
Europäische Kommission / Generaldirektion Verbraucherpolitik und Gesundheitsschutz
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Haufe-Lexware GmbH & Co. KG
1
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Journal of business research : JBR
257
Journal of retailing and consumer services
161
International journal of advertising : the review of marketing communications
135
Journal of marketing communications
114
Psychology & marketing
106
International journal of hospitality management
97
Journal of consumer research : JCR ; an interdisciplinary bimonthly
85
Journal of advertising research
81
International journal of advertising : the quarterly review of marketing communications
76
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
66
Journal of promotion management : innovations in planning and applied research
62
European journal of marketing : EJM
55
International journal of internet marketing and advertising : IJIMA
54
Journal of promotion management : JPM
54
The journal of brand management : an international journal
49
Journal of marketing research : JMR
46
International journal of consumer studies
45
Tourism management : research, policies, practice
44
Journal of advertising : official publication of the American Academy of Advertising
43
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
43
The journal of product & brand management
43
Marketing letters : a journal of research in marketing
42
Journal of advertising
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Journal of hospitality marketing & management
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of travel and tourism marketing
35
European journal of marketing
34
The journal of services marketing
33
Asia Pacific journal of marketing and logistics
32
Journal of Consumer Marketing
31
Journal of business ethics : JOBE
31
International journal of contemporary hospitality management
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
The journal of consumer marketing
30
Health marketing quarterly
28
Journal of marketing
28
Marketing intelligence & planning
28
Journal of current issues and research in advertising : JCIRA
27
Journal of international consumer marketing
27
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All
ECONIS (ZBW)
6,400
Other ZBW resources
124
RePEc
2
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1
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1
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
2
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
3
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
4
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
5
Emotional experience and
advertising
effectiveness : on the use of EEG in marketing
Eijlers, Esther
-
2020
Persistent link: https://www.econbiz.de/10012203501
Saved in:
6
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
7
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions,
advertising
and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
8
Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
Saved in:
9
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
10
Spreading joy : examining the effects of smiling models on consumer joy and attitudes
Berg, Hanna
;
Söderlund, Magnus
;
Lindström, Annika
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 459-469
Persistent link: https://www.econbiz.de/10011485848
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