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Consumer behaviour
Marketingmanagement
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Marketing management
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Markteintritt
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Market entry
11,390
Konsumentenverhalten
8,972
Werbewirkung
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Theory
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Viral marketing
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Online-Marketing
4,801
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Marketing
4,479
Werbung
4,434
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4,358
USA
3,404
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3,395
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3,393
United States
3,290
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3,002
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2,989
Beziehungsmarketing
2,978
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2,971
Germany
2,715
Markenimage
2,022
Brand image
2,002
Innovation
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Unternehmenserfolg
1,561
Wettbewerb
1,561
Firm performance
1,546
Competition
1,508
Strategisches Management
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Gierl, Heribert
36
Pelsmacker, Patrick de
29
Septianto, Felix
26
Dens, Nathalie
24
Loureiro, Sandra Maria Correia
19
Filieri, Raffaele
18
Diehl, Sandra
17
Dwivedi, Yogesh Kumar
16
Pauwels, Koen
16
Bauer, Hans H.
15
Eisend, Martin
15
Esch, Franz-Rudolf
15
Huber, Frank
15
Mattila, Anna S.
15
Tadajewski, Mark
15
Foxall, Gordon R.
14
Spann, Martin
14
Taylor, Charles Raymond
14
Kareklas, Ioannis
13
Ko, Eunju
13
Muehling, Darrel D.
13
Reijmersdal, Eva A. van
13
Boerman, Sophie C.
12
Dahlén, Micael
12
Kumar, V.
12
Romaniuk, Jenni
12
Sreejesh, S.
12
Torres, Ivonne M.
12
Wagner, Udo
12
Wu, Linwan
12
Zúñiga, Miguel Ángel
12
Balaji, M. S.
11
Bang Nguyen Viet
11
Choi, Yung Kyun
11
Hennig-Thurau, Thorsten
11
Jang, Soocheong
11
Matthes, Jörg
11
Melewar, T. C.
11
Pavlou, Paul A.
11
Rosengren, Sara
11
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American Marketing Association
26
National Bureau of Economic Research
11
Deutscher Dialogmarketing Verband
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Springer Fachmedien Wiesbaden
9
Books on Demand GmbH <Norderstedt>
5
Information Resources Management Association
4
Erasmus Research Institute of Management
3
European Society for Opinion and Marketing Research
3
European Marketing Academy
2
IGI Global
2
OECD
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
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AMA Winter Academic Conference <2024, Online>
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AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
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AMACOM
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American Management Association
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Association of National Advertisers
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Athens Institute for Education and Research
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Bain & Company <Boston, Mass.>
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Berliner Wissenschafts-Verlag
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Bundesverband des Deutschen Textil-Einzelhandels
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Canadian Center of Science and Education <Toronto>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
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Consumer Culture Theory Conference <2, 2007, Toronto>
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Cultural Perspectives in Marketing Conference <2010, Lille>
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DePaul University / College of Commerce
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Edward Elgar Publishing
1
European Advertising Academy
1
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Journal of business research : JBR
334
Journal of retailing and consumer services
217
Journal of marketing communications
186
International journal of advertising : the review of marketing communications
160
Psychology & marketing
113
International journal of internet marketing and advertising : IJIMA
107
International journal of hospitality management
105
International journal of advertising : the quarterly review of marketing communications
104
Journal of promotion management : innovations in planning and applied research
85
The journal of product & brand management
80
European journal of marketing : EJM
73
Journal of promotion management : JPM
72
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
Journal of marketing research : JMR
69
Journal of advertising research
66
Marketing letters : a journal of research in marketing
65
Journal of marketing
64
Asia Pacific journal of marketing and logistics
61
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of brand management : an international journal
61
Journal of the Academy of Marketing Science
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
Marketing intelligence & planning
55
The journal of consumer marketing
54
Journal of marketing management : MM
52
Tourism management : research, policies, practice
52
Cogent business & management
48
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of retailing
46
SpringerLink / Bücher
46
Marketing : ZFP ; journal of research and management
43
International journal of contemporary hospitality management
41
Journal of hospitality marketing & management
41
Journal of strategic marketing
41
International journal of consumer studies
40
International journal of electronic marketing and retailing : IJEMR
39
Journal of travel and tourism marketing
39
Electronic commerce research
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
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ECONIS (ZBW)
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Wirkungen von electronic-Word-of-Mouth-Empfehlungen bei misstrauischen Rezipienten : eine empirische Untersuchung unter Betrachtung der Empfehlungskongruenz sowie der Botschaftsarg...
Pütz, Christoph
-
2009
Persistent link: https://www.econbiz.de/10003900603
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2
Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535388
Saved in:
3
The mirror effect in online survey data : evidence and implications for marketing theory and strategy
Stocchi, Lara
;
Bellman, Steve
;
Pourazad, Naser
; …
- In:
Psychology & marketing
41
(
2024
)
9
,
pp. 1997-2012
Persistent link: https://www.econbiz.de/10015075013
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4
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
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5
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Mai Ngoc Khuong
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
6
Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
;
Moradi, Kianoosh
- In:
Romanian economic and business review
15
(
2020
)
4
,
pp. 90-103
Persistent link: https://www.econbiz.de/10012631932
Saved in:
7
Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction
Siswati, Endang
-
2021
Persistent link: https://www.econbiz.de/10012594020
Saved in:
8
Brand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Moradi, Kianoosh
;
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
- In:
The Romanian economic journal : REJ
23
(
2020
)
78
,
pp. 117-133
Persistent link: https://www.econbiz.de/10012595460
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9
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
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10
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
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