Jiang, Ling (Alice); Yang, Zhilin; Jun, Minjoon - In: Journal of Service Management 24 (2013) 2, pp. 191-214
Purpose – The purpose of this paper is to identify the key convenience dimensions of online shopping, as convenience has been one of the principal motivations underlying customer inclinations to adopt online shopping. Design/methodology/approach – The authors first employ in‐depth focus...