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Special issue: innovative e-marketing products and management : customer behaviour and service

Tsekouropoulos, Georgios (ed.) - 2016

Persistent link: https://www.econbiz.de/10011687984

Exploring Croatian consumer adoption of subscription-based e-commerce for business innovation

Martinović, Maja; Barać, Roko; Maljak, Hrvoje - In: Administrative Sciences : open access journal 14 (2024) 7, pp. 1-21

This paper investigates the impact of four demographic variables and four perceptual drivers identified through a review of the existing literature on adopting subscription-based e-commerce models. Seven hypotheses were tested on a convenience sample of 202 respondents from Croatia. Significant...

Persistent link: https://www.econbiz.de/10015047430

Adoption of digital innovation : formulating adopter categories and levels of adoption in a digital sphere in an emerging economy

Dutta, Dorothy; Sarma, Mrinmoy K. - In: Trends in innovation and entrepreneurship research : …, (pp. 57-77). 2023

Persistent link: https://www.econbiz.de/10015062177

How innovativeness influences Internet shopping

Goldsmith, Ronald E.; Lafferty, Barbara A. - 2005

Persistent link: https://www.econbiz.de/10003297644

E-consumer adoption of innovative last-mile logistics services : a comparison of behavioural models

Wang, Xueqin; Yuen, Kum Fai; Wong, Yiik Diew; Teo, Chee … - In: Total quality management & business excellence 31 (2020) 12, pp. 1381-1407

Persistent link: https://www.econbiz.de/10012256808

Improving the global competitiveness of retailers using a cultural analysis of in-store digital innovations

Trappey, Charles V.; Trappey, Amy J. C.; Mulaomerovic, Elma - In: International journal of technology management : IJTM 70 (2016) 1, pp. 25-43

Persistent link: https://www.econbiz.de/10011612693

"Deal with it" : how coping with e-service innovation affects the customer experience

Ciuchita, Robert; Mahr, Dominik; Odekerken-Schröder, Gaby - In: Journal of business research : JBR 103 (2019), pp. 130-141

Persistent link: https://www.econbiz.de/10012104123

Uncertainty avoidance and consumer cognitive innovativeness in e-commerce

Sohaib, Osama; Kang, Kyeong; Miliszewska, Iwona - In: Journal of global information management : an official … 27 (2019) 2, pp. 59-77

Persistent link: https://www.econbiz.de/10012017828

Making a first impression as a start-up : strategies to overcome low initial trust perceptions in digital innovation adoption

Konya-Baumbach, Elisa; Schuhmacher, Monika C.; Kuester, … - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 385-399

Persistent link: https://www.econbiz.de/10012134261

Exploring traditional and new web-based methods to involve customers in new product development

Liu, Wei; Ye, Songhe; Moultrie, James - In: International journal of product development : IJPD 23 (2019) 1, pp. 42-64

Persistent link: https://www.econbiz.de/10012041729

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