The children’s influence on the parent’s buying behavior as well as on the family budget was neglected in the past. In … today’s modern lifestyles, dominated by technological devices and digital media, children are greatly exposed to ads and …, taking into account that children are exposed to digital media unattended and most of the time conditioned by their parents …

"This book explores how children have become the users of digital media tools at an earlier age than in past years and … how children changed their consumption habits in the age of digital media. It also identifies and explains the role of … digital media on children's consumption"-- …