We consider a dynamic oligopoly on the beer market and study the differential effects of switching costs on product … costs across customer income segments and beer brands. Our supply estimation results show that the low-quality firm … the high-quality firm’s product than vice versa. The high-quality firm is better shielded from price competition, as its …

We conduct an empirical case study of the U.S. beer industry to analyze the disruptive effects of locally … generation of adult Millennial consumers. We document a generational share gap: Millennials buy more craft beer than earlier … Baby Boomers, with the remainder explained by intrinsic generational differences in preferences. We predict the beer market …

We conduct an empirical case study of the U.S. beer industry to analyze the disruptive effects of locally … generation of adult Millennial consumers. We document a generational share gap: Millennials buy more craft beer than earlier … predict the beer market structure will continue to fragment over the next decade, over-turning a nearly century-old structure …

We conduct an empirical case study of the U.S. beer industry to analyze the disruptive effects of locally … generation of adult Millennial consumers. We document a generational share gap: Millennials buy more craft beer than earlier … Baby Boomers, with the remainder explained by intrinsic generational differences in preferences. We predict the beer market …