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New versus frequent donors : exploring the behaviour of the most desirable donors
Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Australasian marketing journal 24 (2016) 3, pp. 198-204
Persistent link: https://www.econbiz.de/10011596771
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The effects of purchasing proactivity on value creation and supply risk reduction in sourcing projects : implications for marketers' capabilities
Poucke, Eline van; Matthyssens, Paul; Weele, Arjan J. van; … - In: Industrial marketing management : the international … 83 (2019), pp. 104-114
Persistent link: https://www.econbiz.de/10012146613
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Brand network communities : leveraging brand relationships within the supply-chain
Hawkins, Matthew A. - In: The journal of brand management : an international journal 24 (2017) 6, pp. 516-521
Persistent link: https://www.econbiz.de/10011771415
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Private label brands : a relationship perspective
Sutton-Brady, Catherine; Taylor, Tom; Kamvounias, Patty - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1051-1061
Persistent link: https://www.econbiz.de/10011802579
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Supply chain coordination with customer returns and retailer's store brand product
Li, Wei; Chen, Jing; Chen, Bintong - In: International journal of production economics 203 (2018), pp. 69-82
Persistent link: https://www.econbiz.de/10011900244
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Marketing's consequences : stakeholder marketing and supply chain corporate social responsibility issues
Smith, N. Craig; Palazzo, Guido; Bhattacharya, C. B. - In: Business ethics quarterly : the journal of the Society … 20 (2010) 4, pp. 617-641
Persistent link: https://www.econbiz.de/10008736621
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Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing; Bell, Peter C. - In: International journal of production economics 136 (2012) 1, pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
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Marketing’s consequences : stakeholder marketing and supply chain CSR issues
Smith, N. Craig; Palazzo, Guido; Bhattacharya, C. B. - 2010
Persistent link: https://www.econbiz.de/10008807568
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An empirical study on the predictors of long-term orientation in interfirm channel relationships : fast moving consumer goods distributors' perspective
Bhatnagar, Swati; Yadav, Rajan - In: International journal of productivity and quality … 37 (2022) 2, pp. 160-179
Persistent link: https://www.econbiz.de/10013448942
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Recruiting blood donors : a marketing and consumer behavior perspective
Murphy, Patrick E. - In: Advances in nonprofit marketing : a research annual 1 (1985), pp. 207-245
Persistent link: https://www.econbiz.de/10001088027