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In-group and out-group influences on the consumption behavior of minority groups : the case of gay men

Hildebrand, Diogo; DeMotta, Yoshiko; Sen, Sankar; … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 70-78

Persistent link: https://www.econbiz.de/10009774952

Group marketing : theory, mechanisms, and dynamics

Harmeling, Colleen M.; Palmatier, Robert W.; Fang, Eric; … - In: Journal of marketing 81 (2017) 4, pp. 1-24

Persistent link: https://www.econbiz.de/10011734792

Dining alone or together? : the effect of group size on the service customer experience

Clauzel, Amélie; Guichard, Nathalie; Riché, Caroline - In: Journal of retailing and consumer services 47 (2019), pp. 222-228

Persistent link: https://www.econbiz.de/10011995583

Investigating Gen Z attitudes to charitable giving and donation behaviour : social media, peers and authenticity

Konstantinou, Iro; Jones, Kate - In: Journal of philanthropy and marketing 27 (2022) 3, pp. 1-9

Persistent link: https://www.econbiz.de/10013460845

Asymmetric social interactions in physician prescription behavior : the role of opinion leaders

Nair, Harikesh; Manchanda, Puneet; Bhatia, Tulikaa - In: Journal of marketing research : JMR 47 (2010) 5, pp. 883-895

Persistent link: https://www.econbiz.de/10008666385

Demand estimation with social interactions and the implications for targeted marketing

Hartmann, Wesley R. - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 585-601

Persistent link: https://www.econbiz.de/10008652638

Effect of large-scale social interactions on body weight

Auld, M. Christopher - In: Journal of health economics 30 (2011) 2, pp. 303-316

Persistent link: https://www.econbiz.de/10009248068

The effect of peer observation on consumption choices : experimental evidence

Grohmann, Antonia; Sakha, Sahra - 2015

This paper investigates the impact of peer observation on the consumption decisions of rural households in Thailand using a lab-in-the-field experiment. We find that those groups that observe each other show lower within group standard deviation in their decisions. Thus, we find evidence for...

Persistent link: https://www.econbiz.de/10011392209

Friends or foes : group influence effects on moderate drinking behaviors

Previte, Josephine; Fry, Marie-Louise; Drennan, Judy; … - In: Journal of business research : JBR 68 (2015) 10, pp. 2146-2154

Persistent link: https://www.econbiz.de/10011373100

The exclusiveness of group identity in celebrations of team success

Delia, Elizabeth B. - In: Sport management review 18 (2015) 3, pp. 396-406

Persistent link: https://www.econbiz.de/10011381875

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