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The international review of retail, distribution and consumer research
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Internetnutzung aus Konsumentensicht : eine qualitativ-empirische Untersuchung auf handlungstheoretischer Basis
Roll, Oliver
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001772916
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Are your consumers variety seekers? : the moderating impact on the effectiveness of free gift promotions vs. price discounts
Roll, Oliver
;
Pfeiffer, Elenia
- In:
The international review of retail, distribution and …
27
(
2017
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4
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pp. 352-368
Persistent link: https://www.econbiz.de/10011772397
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