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Segmenting green consumers in the United States : implications for green marketing
Park, Jin Seong; Lee, Jinhee - In: Journal of promotion management : JPM 20 (2014) 5, pp. 571-589
Persistent link: https://www.econbiz.de/10010467267
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The effects of consumers' media exposure, attention, and credibility on pro-environmental behaviors
Lee, Jinhee; Cho, Moonhee - In: Journal of promotion management : innovations in … 26 (2020) 3, pp. 434-455
Persistent link: https://www.econbiz.de/10012179135
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The (in)congruency effects of message framing and image valence on consumers' responses to green advertising : focus on issue involvement as a moderator
Lee, Jinhee; Cho, Moonhee - In: Journal of marketing communications 28 (2022) 6, pp. 617-636
Persistent link: https://www.econbiz.de/10013371055
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Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee; Haley, Eric John - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602