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Fuel efficient vehicles : the role of social marketing
Watson, Lisa; Lavack, Anne M. - In: Socio-economic perspectives on consumer engagement and …, (pp. 36-58). 2017
Persistent link: https://www.econbiz.de/10011647103
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Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.; Lavack, Anne M.; Smith, Margo - 2010
Persistent link: https://www.econbiz.de/10003924416
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An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer; Chreim, Samia; Bello, Roberto; … - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 142-159
Persistent link: https://www.econbiz.de/10009770360
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Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.; Deshpande, Sameer; Erdogan, B. Zafer - In: Journal of promotion management : JPM 19 (2013) 4, pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
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The prevalence of and consumer response to foreign and domestic brand placement in Bollywood movies
Nelson, Michelle R.; Deshpande, Sameer - In: Journal of advertising : official publication of the … 42 (2013) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10009738752
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A comparison of consumers and dieticians : nutrition focus, food choice, and mental accounting
Basil, Michael D.; Basil, Debra Z.; Deshpande, Sameer - In: Journal of nonprofit & public sector marketing 21 (2009) 3, pp. 283-297
Persistent link: https://www.econbiz.de/10003893355
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Impulse buying : a systematic literature review and future research directions
Redine, Artem; Deshpande, Sameer; Jebarajakirthy, Charles; … - In: International journal of consumer studies 47 (2023) 1, pp. 3-41
Persistent link: https://www.econbiz.de/10014246593