The prevalence of and consumer response to foreign and domestic brand placement in Bollywood movies
Year of publication: |
2013
|
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Authors: | Nelson, Michelle R. ; Deshpande, Sameer |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 42.2013, 1, p. 1-15
|
Subject: | Product Placement | Product placement | Film | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | Indien | India |
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