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Consumer behaviour
Knowledge management
23,866
Wissensmanagement
23,137
Marketingmanagement
17,205
Marketing management
16,614
Knowledge transfer
8,543
Wissenstransfer
8,453
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3,433
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3,352
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3,283
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2,836
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2,741
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2,639
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2,613
Intelligence
2,298
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2,266
Firm performance
2,242
Strategisches Management
2,203
Intelligenz
2,181
Strategic management
1,897
SME
1,893
KMU
1,885
knowledge management
1,640
Social Web
1,537
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1,536
Brand management
1,504
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1,487
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Wiedmann, Klaus-Peter
11
Bauer, Hans H.
10
Sheth, Jagdish N.
10
Hawkins, Del I.
9
Best, Roger J.
8
Homburg, Christian
8
Ko, Eunju
8
Melewar, T. C.
8
Spann, Martin
8
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Kumar, V.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Verhoef, Peter C.
7
Vrontis, Demetris
7
Bruwer, Johan
6
Dwivedi, Yogesh Kumar
6
Eisend, Martin
6
Foxall, Gordon R.
6
Krishna, Aradhna
6
Loureiro, Sandra Maria Correia
6
Mothersbaugh, David L.
6
Pauwels, Koen
6
Pérez, Andrea
6
Rajagopal
6
Rohm, Andrew J.
6
Smith, N. Craig
6
Sultan, Fareena
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Chintagunta, Pradeep K.
5
Gao, Tao
5
Keller, Kevin Lane
5
MacInnis, Deborah J.
5
Martínez-López, Francisco J.
5
Nasiry, Javad
5
Neslin, Scott A.
5
Regier, Stefanie
5
Schmidt, Klaus M.
5
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American Marketing Association
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Books on Demand GmbH <Norderstedt>
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Springer Fachmedien Wiesbaden
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European Society for Opinion and Marketing Research
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IGI Global
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Deutschland / Bundeswehr / Universität Hamburg
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Forschungsinstitut für Biologischen Landbau
1
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1
Global Islamic Marketing Conference <13., 2022, Istanbul>
1
Handelshochschule Leipzig
1
Harvard Graduate School of Business Administration
1
Heinrich-Böll-Stiftung
1
INSEAD
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Instytut Badań Gospodarczych
1
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Journal of business research : JBR
82
Journal of retailing and consumer services
59
Journal of marketing communications
37
SpringerLink / Bücher
36
Journal of marketing
28
European journal of marketing : EJM
27
The journal of product & brand management
26
The journal of brand management : an international journal
25
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
23
Journal of retailing
22
Marketing intelligence & planning
22
Asia Pacific journal of marketing and logistics
21
Psychology & marketing
21
Journal of strategic marketing
20
Journal of Islamic marketing : JIMA
19
Gabler Edition Wissenschaft
18
Industrial marketing management : the international journal for industrial and high-tech firms
18
The journal of consumer marketing
18
Business horizons
17
International journal of internet marketing and advertising : IJIMA
16
International journal of advertising : the review of marketing communications
15
MSI reports : working paper series
15
Springer eBook Collection
15
The journal of business & industrial marketing
15
International review on public and non-profit marketing
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Cogent business & management
13
International journal of retail & distribution management
13
Journal of Islamic marketing
13
Journal of marketing theory and practice
13
Marketing letters : a journal of research in marketing
13
Europäische Hochschulschriften / 5
12
International journal of hospitality management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of consumer behaviour : an international research review
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing research : JMR
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
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ECONIS (ZBW)
3,128
Other ZBW resources
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RePEc
2
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1
Feeling superior : the impact of loyalty program structure on
customers
' perceptions of status
Nunes, Joseph C.
;
Drèze, Xavier
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003727168
Saved in:
2
Kundenverhalten bei Nichtverfügbarkeit von Artikeln im Einzelhandel
Hegenbart, Thomas
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003817131
Saved in:
3
Das ECID-Modell : fünf Kaufentscheidungstypen als Grundlage der strategischen Unternehmensplanung
Kraigher-Krainer, Jörg
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003571633
Saved in:
4
Online
customers
' cognitive differences and their impact on the success of recommendation agents
Wang, Hui-chih
;
Doong, Her-sen
- In:
Information & management : the internat. journal of …
47
(
2010
)
2
,
pp. 109-114
Persistent link: https://www.econbiz.de/10003962590
Saved in:
5
Brain View : [warum
Kunden
kaufen]
Häusel, Hans-Georg
-
2012
-
3. Aufl,
Persistent link: https://www.econbiz.de/10009718128
Saved in:
6
Kundenempfehlungen als Marketinginstrument
Helm, Sabrina
-
2000
Persistent link: https://www.econbiz.de/10001467555
Saved in:
7
Identifying hidden needs : creating breakthrough products
Goffin, Keith
;
Lemke, Fred
-
2010
Persistent link: https://www.econbiz.de/10008667698
Saved in:
8
Regional differences of country image effect in Chinese market
Li, Dongjin
;
An, Shenghui
;
Ahn, Jongseok
- In:
Nankai business review international
1
(
2010
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10003971961
Saved in:
9
Geld-zurück-Garantien : eine empirischeWirkungsanalyse aus Konsumentensicht
Vieth, Matthias
-
2009
Persistent link: https://www.econbiz.de/10013515707
Saved in:
10
Wer kauft Bio? : zielgruppenspezifische Motive für den Kauf von Biolebensmitteln
Baranek, Elke
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003498257
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