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Product information websites : are they good for consumers?
Markopoulos, Panos M.; Aron, Ravi; Ungar, Lyle H. - In: Journal of management information systems : JMIS 33 (2016) 3, pp. 624-651
Persistent link: https://www.econbiz.de/10011635278
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What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele - In: Journal of business research : JBR 68 (2015) 6, pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
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Die Individualisierung des Informationsangebots im E-Commerce : Möglichkeiten und Grenzen der Generierung strategischer Wettbewerbsvorteile
Hoberg, Philipp - 2018
In dem vorliegenden Buch zeigt Philipp Hoberg, dass die Ausspielung individualisierter Informationsangebote Unternehmen im E-Commerce ein großes Potenzial zur Generierung strategischer Wettbewerbsvorteile in einem hoch-kompetitiven Umfeld eröffnet. Zudem beschreibt der Autor die Möglichkeiten...
Persistent link: https://www.econbiz.de/10014020068
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Information multidimensionality in online customer reviews
Wang, Fang; Du, Zhao; Wang, Shan - In: Journal of business research : JBR 159 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
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The influence of C2C communications in online brand communities on customer purchase behavior
Adjei, Mavis T.; Noble, Stephanie M.; Noble, Charles H. - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 634-653
Persistent link: https://www.econbiz.de/10008747764
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Price transparency of bundled vacation packages
Tanford, Sarah; Erdem, Mehmet; Baloglu, Seyhmus - In: Journal of hospitality & tourism research : JHTR ; the … 35 (2011) 2, pp. 213-234
Persistent link: https://www.econbiz.de/10009127642
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Appellation as an indicator of quality
Atkin, Thomas; Johnson, Ray - In: International journal of wine business research : IJWBR 22 (2010) 1, pp. 42-61
Persistent link: https://www.econbiz.de/10003977116
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Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik; Poddar, Amit; Yancey, Scott; … - In: Journal of research in interactive marketing : … 5 (2011) 4, pp. 258-275
Persistent link: https://www.econbiz.de/10009486392
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Examining the relationship between reviews and sales : the role of reviewer identity disclosure in electronic markets
Forman, Christopher; Ghose, Anindya; Wiesenfeld, Batia - In: Information systems research : ISR 19 (2008) 3, pp. 291-313
Persistent link: https://www.econbiz.de/10003771596