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~subject:"Consumer behaviour"
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Consumer behaviour
Werbung
13,887
Advertising
9,837
Information
8,489
Werbewirkung
3,819
Advertising effects
3,765
Konsumentenverhalten
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information
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advertising
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INFORMATION
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Asymmetrische Information
504
Preismanagement
496
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496
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495
Asymmetric information
486
Spieltheorie
485
Informationsökonomik
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Economics of information
482
Kommunikation
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Septianto, Felix
20
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
13
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Diehl, Sandra
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Quach, Sara
7
Reijmersdal, Eva A. van
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Huber, Frank
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
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American Marketing Association
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2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Forschungsgruppe Konsum und Verhalten
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Friedrich-Schiller-Universität Jena
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Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Instituto do Comércio Externo de Portugal <Lissabon>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
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International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
99
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
69
Journal of promotion management : innovations in planning and applied research
48
International journal of internet marketing and advertising : IJIMA
42
Journal of advertising
41
Journal of promotion management : JPM
41
Journal of retailing and consumer services
39
Psychology & marketing
38
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
24
Health marketing quarterly
24
Journal of current issues and research in advertising : JCIRA
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of international consumer marketing
20
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
International journal of consumer studies
17
Journal of marketing
17
Journal of marketing research : JMR
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
European journal of marketing
13
International journal of industrial organization
13
Marketing intelligence & planning
13
Young consumers : insight and ideas for responsible marketers
13
International journal of hospitality management
12
Journal of historical research in marketing
12
Quantitative marketing and economics : QME
12
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ECONIS (ZBW)
3,100
Other ZBW resources
12
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1
Market demand of smart but uninformed consumers rotates counterclockwise with better
information
: surprising welfare effects
Graça, Tarcisio Barroso da
;
Masson, Robert T.
- In:
Applied economics letters
23
(
2016
)
1/3
,
pp. 11-14
Persistent link: https://www.econbiz.de/10011414186
Saved in:
2
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
Saved in:
3
Structural equation modelling of customer attitudes towards social network advertising : a case of Iranian social networking site
Mirmehdi, Seyyed Mehdi
;
Sanayei, Ali
;
Dolatabadi, …
- In:
International journal of business excellence
12
(
2017
)
4
,
pp. 469-488
Persistent link: https://www.econbiz.de/10011801630
Saved in:
4
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
5
Consumer perceptions of
information
features in healthcare service advertisements and attitudes toward advertising
Park, Sung-Yeon
;
Yun, Gi Woong
;
Cook, Daniel M.
;
Coppes, Max
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
2
,
pp. 209-228
Persistent link: https://www.econbiz.de/10014336897
Saved in:
6
Advertising, ecolabeling and consumers’ beliefs : greenwashing or not?
Bottega, Lucie
;
Brécard, Dorothée
;
Delacote, Philippe
- In:
Economics letters
235
(
2024
),
pp. 1-4
Persistent link: https://www.econbiz.de/10015071360
Saved in:
7
The influence of traditional advertising determinants on young consumers' purchase decision
Misra, Vaibhav
;
Dwivedi, Sunita
- In:
Middle East journal of management : MEJM
9
(
2022
)
2
,
pp. 146-161
Persistent link: https://www.econbiz.de/10013258398
Saved in:
8
Information
as a market product and
information
markets
Zielińska, Anetta
- In:
Czech journal of social sciences, business and …
5
(
2016
)
4
,
pp. 31-38
Persistent link: https://www.econbiz.de/10011639083
Saved in:
9
Persuading customers to buy early : the value of personalized
information
provisioning
Drakopoulos, Kimon
;
Jain, Shobhit
;
Randhawa, Ramandeep
- In:
Management science : journal of the Institute for …
67
(
2021
)
2
,
pp. 828-853
Persistent link: https://www.econbiz.de/10012505294
Saved in:
10
La curiosité du consommateur : synthèse bibliométrique et bibliographique
Beck, Marie
- In:
Recherche et applications en marketing : RAM
39
(
2024
)
2
,
pp. 59-101
Persistent link: https://www.econbiz.de/10014633062
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