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European Journal of Marketing
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SpringerLink / Bücher
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Journal of Islamic marketing : JIMA
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of islamic marketing and branding
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International journal of wine business research : IJWBR
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Springer eBook Collection
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International Journal of Retail & Distribution Management
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Marketing intelligence & planning
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The connected customer : the changing nature of consumer and business markets
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The journal of consumer marketing
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Business horizons
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Edward Elgar E-Book Archive
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Journal of Services Marketing
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ECONIS (ZBW)
2,049
Other ZBW resources
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BASE
4
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1
Consideration-set heuristics
Hauser, John R.
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1688-1699
Persistent link: https://www.econbiz.de/10010379248
Saved in:
2
What I see is what I want : top-down attention biasing choice behavior
Vriens, Marco
;
Vidden, Chad
;
Schomaker, Judith
- In:
Journal of business research : JBR
111
(
2020
),
pp. 262-269
Persistent link: https://www.econbiz.de/10012237810
Saved in:
3
Translated attributes as choice architecture : aligning objectives and choices through decision signposts
Ungemach, Christoph
;
Camilleri, Adrian R.
;
Johnson, Eric J.
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2445-2459
Persistent link: https://www.econbiz.de/10011874356
Saved in:
4
Stochastic consumer brand choice models : Purely behavioral and decision models
Böcker, Franz
-
1981
Persistent link: https://www.econbiz.de/10000010759
Saved in:
5
Buying online : sequential decision making by shopbot visitors
Dulleck, Uwe
;
Hackl, Franz
;
Weiss, Bernhard
; …
-
2008
Persistent link: https://www.econbiz.de/10003753622
Saved in:
6
Interactive consumer decision aids
Murray, Kyle B.
;
Häubl, Gerald
- In:
Handbook of marketing decision models
,
(pp. 55-77)
.
2008
Persistent link: https://www.econbiz.de/10003755260
Saved in:
7
Buying online : sequential decision making by shopbot visitors
Dulleck, Uwe
;
Hackl, Franz
;
Weiss, Bernhard
; …
-
2008
Persistent link: https://www.econbiz.de/10003756647
Saved in:
8
How well do e-commerce web sites support compensatory and non-compensatory decision strategies? : an exploratory study
Gudigantala, Naveen
;
Song, Jaeki
;
Jones, Donald R.
- In:
International journal of e-business research : an …
4
(
2008
)
4
,
pp. 43-57
Persistent link: https://www.econbiz.de/10003757524
Saved in:
9
Der Dilution-Effekt : Stand der theoretischen und empirischen Forschung
Gierl, Heribert
;
Großmann, Tina
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 46-64
Persistent link: https://www.econbiz.de/10003644632
Saved in:
10
Taste heterogeneity, IIA, and the similarity critique
Steenburgh, Thomas J.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003783576
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