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Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise; Donnell, Lisa Victoria; Gilmore, Audrey - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
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Traditional food products : the effect of consumers’ characteristics, product knowledge, and perceived value on actual purchase
Cacciolatti, Luca A.; Garcia, Claire C.; Kalantzakis, Marios - In: Journal of international food & agribusiness marketing … 27 (2015) 3, pp. 155-176
Persistent link: https://www.econbiz.de/10011341893
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Fidelity behaviour of very small craft enterprises customers
Mahougnon, Adankanhounde Thierry - In: Inventi impact: retailing & consumer services (2018) 1, pp. 20-23
Persistent link: https://www.econbiz.de/10012145757
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The unique role of relationship marketing in small businesse'’ customer experience
Gilboa, Shaked; Seger-Guttmann, Tali; Mimran, Ofir - In: Journal of retailing and consumer services 51 (2019), pp. 152-164
Persistent link: https://www.econbiz.de/10012115062
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When services are offered by small and medium retailers : what is the customer's perception?
Narvaiza, Lorena; Ruiz de Olano, David; Campos, Tontxu; … - In: Universia business review : UBR (2016) 49, pp. 132-145
Persistent link: https://www.econbiz.de/10011686001
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The antecedents and consequents of customer value co-creation among small and medium enterprises
Qazi, Aban Abid; Ali, Fouzia - In: Pakistan journal of commerce and social sciences 11 (2017) 3, pp. 934-958
The scholarly understanding of the antecedent and consequent behaviors of customer involvement in the creation process particularly among small and medium enterprises (SME's) are limited to date. So, this paper aims to explore the antecedent and consequent behaviors of the customer involvement...
Persistent link: https://www.econbiz.de/10011930756
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Click-and-mortar SMEs : attracting customers to your website
Lahuerta Otero, Eva; Muñoz Gallego, Pablo A.; Pratt, … - In: Business horizons 57 (2014) 6, pp. 729-736
Persistent link: https://www.econbiz.de/10010433297
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The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku; Laukkanen, Tommi; Reijonen, Helen - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
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Innovationshemmnis "Kundennähe"? : zur Notwendigkeit einer nachfrageseitigen Ergänzung der kleinbetriebsorientierten Innovationsförderung
Semlinger, Klaus - In: Zeitschrift für KMU und Entrepreneurship : ZfKE 55 (2007) 3, pp. 147-166
Persistent link: https://www.econbiz.de/10003545265
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Customer Knowledge Management als Erfolgsfaktor in kleinen und mittelständischen Unternehmen
Mann, Andreas - In: Wissens- und Informationsmanagement in kleinen und …, (pp. 263-279). 2005
Persistent link: https://www.econbiz.de/10002872197