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Consumer behaviour
Strategisches Management
40,039
Strategic management
32,734
Beziehungsmarketing
25,091
Relationship marketing
25,091
Kongress
20,617
Konsumentenverhalten
8,941
Deutschland
7,750
Theorie
7,181
Theory
7,080
Germany
5,774
Kundenzufriedenheit
5,385
Customer satisfaction
5,379
USA
3,989
Dienstleistungsqualität
3,943
Service quality
3,943
Unternehmenserfolg
3,902
Firm performance
3,705
United States
3,342
Innovationsmanagement
3,129
Innovation
2,993
Organizational change
2,985
Organisatorischer Wandel
2,982
Marketingmanagement
2,954
Marketing management
2,857
Markenführung
2,834
Brand management
2,833
Innovation management
2,804
Multinationales Unternehmen
2,757
Management
2,665
Unternehmen
2,569
Lieferantenmanagement
2,558
Supplier relationship management
2,558
KMU
2,544
SME
2,532
Transnational corporation
2,444
Electronic Commerce
2,418
Marketing
2,219
Social Web
2,195
Social web
2,195
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Hochschulschrift
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Aufsatzsammlung
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Bibliografie enthalten
25
Bibliography included
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Case study
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Fallstudie
23
Konferenzschrift
23
Lehrbuch
21
Textbook
17
Handbook
14
Handbuch
14
Conference proceedings
13
Collection of articles written by one author
12
Sammlung
12
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9
Glossar enthalten
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Ratgeber
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Forschungsbericht
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French
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Han, Heesup
40
Hollebeek, Linda D.
33
Mattila, Anna S.
29
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
21
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Usman, Osly
17
Grewal, Dhruv
16
Khan, Imran
16
Gil Saura, Irene
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Das, Gopal
13
Evanschitzky, Heiner
13
Kumar, Vikas
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
13
Walsh, Gianfranco
13
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Springer Fachmedien Wiesbaden
11
American Marketing Association
8
IGI Global
3
Information Resources Management Association
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Edward Elgar Publishing
2
INSEAD
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
American Council on Consumer Interests
1
Basel Committee on Banking Supervision
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutsche Landwirtschafts-Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
European Marketing Academy
1
Evangelische Akademie Tutzing
1
Fraunhofer-Informationszentrum Raum und Bau
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Harvard Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
Institut für Markt- und Distributionsforschung <Köln>
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Institut für Sozialwissenschaftliche Forschung <München>
1
Intergovernmental Maritime Consultative Organization
1
International Association of Insurance Supervisors
1
International Organization of Securities Commissions
1
International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
Kanada / Department of Industry, Trade and Commerce
1
Karlsruher Institut für Technologie
1
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Journal of retailing and consumer services
462
Journal of business research : JBR
360
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
83
Journal of the Academy of Marketing Science
76
Cogent business & management
75
Psychology & marketing
75
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
68
Journal of retailing
66
Journal of strategic marketing
65
The service industries journal
65
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of service management
55
The international review of retail, distribution and consumer research
54
Marketing intelligence & planning
52
European journal of marketing : EJM
51
Journal of marketing
51
Journal of service research : JSR
49
Services marketing quarterly
49
International journal of retail & distribution management
48
Tourism management : research, policies, practice
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
International journal of internet marketing and advertising : IJIMA
44
SpringerLink / Bücher
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
33
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1
Responsive government : service quality initiatives
Organisation for Economic Co-Operation and Development
-
1996
Persistent link: https://www.econbiz.de/10000572882
Saved in:
2
Strategic customer care : an evolutionary approach to increasing customer value and profitability
Brown, Stanley A.
-
1999
Persistent link: https://www.econbiz.de/10000683511
Saved in:
3
Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits
Goodman, John A.
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003795643
Saved in:
4
Hidden in plain sight : how to find and execute your company's next big growth strategy
Joachimsthaler, Erich
;
Joachimsthaler, Erich A.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414575
Saved in:
5
Agency theory and the financial crisis from a strategic perspective
Smith, Alan D.
- In:
International journal of business information systems : …
5
(
2010
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10003968749
Saved in:
6
Kündigungspräventionsmanagement
Boenigk, Silke
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 475-497)
.
2011
Persistent link: https://www.econbiz.de/10008858199
Saved in:
7
Marketing auf Innovationskurs : mit der DIG-Methode auf der Spur des Kunden
Joachimsthaler, Erich
-
2008
Persistent link: https://www.econbiz.de/10003597494
Saved in:
8
Customer defection in retail banking : attitudinal and behavioural consequences of failed service quality
Piha, Lamprini P.
;
Aulōnitēs, Geōrgios I.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
3
,
pp. 304-326
Persistent link: https://www.econbiz.de/10011305997
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9
Green marketing programs as strategic initiatives in hospitality
Rosenbaum, Mark
;
Wong, IpKin Anthony
- In:
The journal of services marketing
29
(
2015
)
2
,
pp. 81-92
Persistent link: https://www.econbiz.de/10011343393
Saved in:
10
Do you know your valuable customers?
Wilhelm, Stefan
;
Gueldenberg, Stefan
;
Güttel, Wolfgang H.
- In:
Journal of knowledge management
17
(
2013
)
5
,
pp. 661-676
Persistent link: https://www.econbiz.de/10010202200
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