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Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de - 1998
Persistent link: https://www.econbiz.de/10000626940
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Advertising in Asia : communication, culture, and consumption
Frith, Katherine Toland (contributor) - 1996 - 1. ed
Persistent link: https://www.econbiz.de/10000592392
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Consumer behaviour in China : customer satisfaction and cultural values
Yau, Oliver H. M. - 1993
Persistent link: https://www.econbiz.de/10000337784
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Recalling mixed emotions
Aaker, Jennifer (contributor); Drolet, Aimee L. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003719296
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What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai; Lim, Elison Ai Ching - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
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Cross-cultural and critical perspectives on brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784485
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Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B. - 2009
Persistent link: https://www.econbiz.de/10003784803
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The influence of culture on consumer impulsive buying behavior
Kacen, Jacqueline J.; Lee, Julia Anne - 2009
Persistent link: https://www.econbiz.de/10003785560
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Cultural differences in consumer impatience
Chen, Haipeng; Ng, Sharon; Rao, Akshay R. - 2009
Persistent link: https://www.econbiz.de/10003785566
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Can culture affect prices? : a cross-cultural study of shopping and retail prices
Ackerman, David; Tellis, Gerard J. - 2009
Persistent link: https://www.econbiz.de/10003785570