Narrow search
Showing 1 - 10 of 474
Cover Image
Crossmedia Marketing : Suchmaschinen als Brücke zwischen Offline- und Online-Kommunikation
Noack, Catharina - 2010 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10008650605
Cover Image
Communicating with customers
Forsyth, Patrick - 1999
Persistent link: https://www.econbiz.de/10000682240
Cover Image
M&K : das DACH-Magazin für Markt und Kommunikation
Zürich : Galledia Fachmedien AG; 1994-[?]: Heerbrugg : …; … - 22.1994,4 -
Persistent link: https://www.econbiz.de/10000535452
Cover Image
Advertising : creative communication with consumers
Hepner, Harry Walker - 1964 - 4 ed.
Persistent link: https://www.econbiz.de/10000674672
Cover Image
Revisiting word-of-mouth communications : a cross-national exploration
Cheung, Mee-Shew; Anitsal, M. Meral; Anitsal, Ismet - In: Journal of marketing theory and practice 15 (2007) 3, pp. 235-249
Persistent link: https://www.econbiz.de/10003745468
Cover Image
Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
Cover Image
Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 433-444
Persistent link: https://www.econbiz.de/10003771477
Cover Image
Children's influences on in-store purchases
Ebster, Claus; Wagner, Udo; Neumueller, Deniese - In: Journal of retailing and consumer services 16 (2009) 2, pp. 145-154
Persistent link: https://www.econbiz.de/10003837517
Cover Image
The role of targeted communication and contagion in product adoption
Manchanda, Puneet; Xie, Ying; Youn, Nara - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 961-976
Persistent link: https://www.econbiz.de/10003791496