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Sociologie de la communication
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Consumer behaviour
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Berger, Jonah
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Asugman, Gulden
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Bartosik-Purgat, Małgorzata
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Bruns, Andrea
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Enke, Margit
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Harmsen- van Hout, Marjolein J. W.
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Journal of business research : JBR
18
Journal of advertising research
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing communications
8
Journal of retailing and consumer services
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
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Psychology & marketing
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SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
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International journal of consumer studies
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International journal of hospitality management
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International review on public and non-profit marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of retailing
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Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Research in consumer behavior
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Springer eBook Collection
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Wirtschaftswissenschaftliche Nachhaltigkeitsforschung
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BestMasters
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Central European business review : CEBR
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ECONIS (ZBW)
474
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1
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474
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1
Crossmedia Marketing : Suchmaschinen als Brücke zwischen Offline- und Online-
Kommunikation
Noack, Catharina
-
2010
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10008650605
Saved in:
2
Die Einflußnahme des sozialistischen Konsumgüterbinnenhandels auf Kaufentscheidungen individueller Konsumenten über kommunikative Instrumente der aktiven Verkaufsarbeit : (untersuc...
Donat, Eddy
-
1987
Persistent link: https://www.econbiz.de/10000833742
Saved in:
3
Communicating with customers
Forsyth, Patrick
-
1999
Persistent link: https://www.econbiz.de/10000682240
Saved in:
4
M&K : das DACH-Magazin für Markt und
Kommunikation
Zürich : Galledia Fachmedien AG
;
1994-[?]: Heerbrugg : …
;
…
-
22.1994,4 -
Persistent link: https://www.econbiz.de/10000535452
Saved in:
5
Advertising : creative communication with consumers
Hepner, Harry Walker
-
1964
-
4 ed.
Persistent link: https://www.econbiz.de/10000674672
Saved in:
6
Revisiting word-of-mouth communications : a cross-national exploration
Cheung, Mee-Shew
;
Anitsal, M. Meral
;
Anitsal, Ismet
- In:
Journal of marketing theory and practice
15
(
2007
)
3
,
pp. 235-249
Persistent link: https://www.econbiz.de/10003745468
Saved in:
7
Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren
;
Merunka, Dwight R.
;
Sirgy, M. Joseph
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
Saved in:
8
Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 433-444
Persistent link: https://www.econbiz.de/10003771477
Saved in:
9
Children's influences on in-store purchases
Ebster, Claus
;
Wagner, Udo
;
Neumueller, Deniese
- In:
Journal of retailing and consumer services
16
(
2009
)
2
,
pp. 145-154
Persistent link: https://www.econbiz.de/10003837517
Saved in:
10
The role of targeted communication and contagion in product adoption
Manchanda, Puneet
;
Xie, Ying
;
Youn, Nara
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 961-976
Persistent link: https://www.econbiz.de/10003791496
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