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Förderung einer positiven Kunden-Mitarbeiter-Interaktion mittels intelligenter Sprachanalysetechnologien
Weber, Ellen - 2017
Persistent link: https://www.econbiz.de/10011702279
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The sounds of the marketplace : the role of audition in marketing
Meyers-Levy, Joan; Bublitz, Melissa G.; Peracchio, Laura A. - In: Sensory marketing : research on the sensuality of products, (pp. 137-156). 2010
Persistent link: https://www.econbiz.de/10003933252
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Hear is the thing : auditory processing of novel nonword brand names
Carnevale, Marina; Lerman, Dawn; Luna, David - In: Sensory marketing : research on the sensuality of products, (pp. 183-198). 2010
Persistent link: https://www.econbiz.de/10003933282
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Consumer responses to East-West writing system differences : a literature review and proposed agenda
Hernandez, Monica D.; Minor, Michael - In: International marketing review 27 (2010) 5, pp. 579-593
Persistent link: https://www.econbiz.de/10008906849
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Language abstraction in word of mouth
Schellekens, Gaby A. C.; Verlegh, Peeter; Smidts, Ale - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 207-223
Persistent link: https://www.econbiz.de/10003997830
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Small sounds, big deals : phonetic symbolism effects in pricing
Coulter, Keith S.; Coulter, Robin A. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 315-328
Persistent link: https://www.econbiz.de/10003997859
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Puffery in advertisements : the effects of media context, communication norms, and consumer knowledge
Xu, Alison Jing; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 329-343
Persistent link: https://www.econbiz.de/10003997862
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An analysis of word-of-mouse ratings and guest comments of online hotel distribution sites
Bender Stringam, Betsy; Gerdes, John - In: Journal of hospitality marketing & management 19 (2010) 7, pp. 773-796
Persistent link: https://www.econbiz.de/10008701699
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Güter und Werte sind Interpretation : Sprache und Ökonomie
Priddat, Birger P. - In: Ökonomie, Sprache, Kommunikation : neuere Einsichten …, (pp. 21-51). 2008
Persistent link: https://www.econbiz.de/10003703501
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Enjoy! : assertive language and consumer compliance in (non)hedonic contexts
Kronrod, Ann; Grinstein, Amir; Wathieu, Luc - 2009
This paper is concerned with the tension between consumer persuasion and freedom of choice. We study how assertive language (as in the slogan Just do it!) affects consumer compliance in hedonic vs. utilitarian contexts. Previous literature consistently claimed that forceful language would cause...
Persistent link: https://www.econbiz.de/10003923892