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Insights, challenges and recommendations for research on sustainability in marketing
Morales, Paola Andrea; True, Sheb L.; Tudor, R. Keith - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 394-406
Persistent link: https://www.econbiz.de/10012286209
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A consumer perspective of green event performance
von der Heidt, Tania; Firmin, Rose - 2009
This paper looks at the under-researched area of assessing organisational green performance and its drivers from the consumer’s point of view. Drawing on the green literature, a model is advanced in which certain environmental attitudes held by consumers drive or restrain the performance...
Persistent link: https://www.econbiz.de/10009475187
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A Double Edged Sword: Understanding Vanity Across Cultures
Durvasula, Srinivas; Lysonski, Steven - 2008
-nationally and by gender) as well as social and business implications with vanity. Design/methodology/approach ? Key research …
Persistent link: https://www.econbiz.de/10009484483
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Exploring customer attachment behaviour to sustain the retail industry in Malaysia
Rozita Naina Mohamed; Halimahton Borhan - In: World journal of entrepreneurship, management and … 10 (2014) 1, pp. 69-76
Persistent link: https://www.econbiz.de/10010493044
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Brand religiosity : an epistemological analysis of the formation of social anti-structure through the development of distinct brand sub-culture
Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Society and business review 12 (2017) 1, pp. 20-32
Persistent link: https://www.econbiz.de/10011690815
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An analysis of B2B consumers of Cement Brands in Mumbai
Patil, D. Y.; Khanna, Kamini; Ravishankar - In: Finance India : the quarterly journal of Indian … 36 (2022) 1, pp. 297-308
Persistent link: https://www.econbiz.de/10013349064
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Sports services : motivations and attitudes in the practice of physical activity and sports in Spain and Colombia
Sánchez-Torres, Javier A.; Arroyo-Cañada, Francisco-Javier - In: International journal of sport management and marketing … 23 (2023) 1/2, pp. 1-20
Persistent link: https://www.econbiz.de/10014310872
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Misdirected effort : Thorstein Veblen's critique of advertising
Plotkin, Sidney - In: Journal of historical research in marketing 6 (2014) 4, pp. 501-522
Persistent link: https://www.econbiz.de/10010434539
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Will e-commerce dominate physical store?
Fabri, Luca; Valverde Márquez, Ignacio - In: International journal of technology for business (IJTB) 2 (2020) 1, pp. 23-29
changes due to E-commerce and the huge digitalization process, retailer stores need to reshape their business idea and their …
Persistent link: https://www.econbiz.de/10012513211
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Proposed modifications to spur consumer adoption of blockchain
McKechnie, Katherine; Dunn, Alexandra M.; Sarkar, Sayan - In: The Emerald handbook of blockchain for business, (pp. 141-154). 2021
Persistent link: https://www.econbiz.de/10012501483