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~subject:"Consumer behaviour"
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Consumer behaviour
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Schramm-Klein, Hanna
36
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The international review of retail, distribution and consumer research
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
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Retailer corporate social responsibility is relevant to consumer behavior
Schramm-Klein, Hanna
;
Zentes, Joachim
;
Steinmann, Sascha
; …
- In:
Business & society
55
(
2016
)
4
,
pp. 550-575
Persistent link: https://www.econbiz.de/10011458654
Saved in:
2
Brand personality of retailers - an analysis of its applicability and its effect on store loyality
Zentes, Joachim
;
Morschett, Dirk
;
Schramm-Klein, Hanna
- In:
The international review of retail, distribution and …
18
(
2008
)
2
,
pp. 167-184
Persistent link: https://www.econbiz.de/10003737311
Saved in:
3
Handel und Medien : Einsatz und Wirkung traditioneller und neuer Medien im Einzelhandel
Zentes, Joachim
;
Schramm-Klein, Hanna
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 451-472)
.
2009
Persistent link: https://www.econbiz.de/10014562154
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4
Integrated retail channels in multichannel retailing : do linkages between retail channels impact customer loyalty?
Schramm-Klein, Hanna
- In:
European retail research
24
(
2010
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10008760375
Saved in:
5
Kaufkompetenz bei Kindern
Schramm-Klein, Hanna
- In:
Verbraucherresilienz : Risikofaktoren, …
,
(pp. 53-68)
.
2023
Persistent link: https://www.econbiz.de/10014423688
Saved in:
6
Moderating role of involvement in building a retail brand
Swoboda, Bernhard
;
Haelsig, Frank
;
Schramm-Klein, Hanna
; …
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
Saved in:
7
Cross-channel integration : is it valued by customers?
Schramm-Klein, Hanna
;
Wagner, Gerhard
;
Steinmann, Sascha
; …
- In:
The international review of retail, distribution and …
21
(
2011
)
5
,
pp. 501-511
Persistent link: https://www.econbiz.de/10009492161
Saved in:
8
Interaktive Wertschöpfung durch mobile Services
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 397-416)
.
2015
Persistent link: https://www.econbiz.de/10010531920
Saved in:
9
The impact of health warnings on children's consumption decisions
Mau, Gunnar
;
Steffen, Celina
;
Schramm-Klein, Hanna
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 93-103)
.
2012
Persistent link: https://www.econbiz.de/10009748171
Saved in:
10
Reciprocal effects of the corporate reputation and store equity of retailers
Swoboda, Bernhard
;
Berg, Bettina
;
Schramm-Klein, Hanna
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 447-459
Persistent link: https://www.econbiz.de/10010226421
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