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Towards a value-based perspective of consumer multicultural orientation
Seo, Yuri; Gao, Hongzhi - In: European management journal 33 (2015) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10010486391
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Consuming space : placing consumption in perspective
Goodman, Michael K. (ed.) - 2010
Persistent link: https://www.econbiz.de/10003876243
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The Routledge companion to ethnic marketing
Jamal, Ahmad (ed.) - 2015
Persistent link: https://www.econbiz.de/10011298563
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Practising conviviality : social uses of ethnic cuisine in an Asian multicultural environment
Zafari, Katayoun; Allison, Gareth; Demangeot, Catherine - In: The journal of consumer marketing 32 (2015) 7, pp. 564-575
Persistent link: https://www.econbiz.de/10011482291
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Marketing and multicultural diversity
Rao, C. P. (contributor) - 2006
Persistent link: https://www.econbiz.de/10002741093
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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva; Demangeot, Catherine; Pullig, Chris; … - In: Journal of business research : JBR 98 (2019), pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
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The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of international consumer marketing 35 (2023) 4, pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
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Consumer behaviour in China : customer satisfaction and cultural values
Yau, Oliver H. M. - 1993
Persistent link: https://www.econbiz.de/10000337784
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The persuasiveness of cultural value appeals in international advertising
Sanderse, Wouter; Hendriks, Berna; Brandt, Corine van den - In: Kooperation und Effizienz in der …, (pp. 233-244). 2006
Persistent link: https://www.econbiz.de/10003323063
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Impact of cultural values on young consumers' choice of international tertiary education
Chung, Kim-choy; Fam, Kim Shyan; Holdsworth, David K. - In: Asia-Pacific journal of business administration 1 (2009) 1, pp. 54-67
Persistent link: https://www.econbiz.de/10003915439