The Routledge companion to ethnic marketing
edited by Ahmad Jamal, Lisa Peñaloza and Michel Laroche
| Year of publication: |
2015
|
|---|---|
| Other Persons: | Jamal, Ahmad (ed.) |
| Publisher: |
London : Routledge |
| Subject: | Interkulturelles Marketing | Cross-cultural marketing | Ethnische Gruppe | Ethnic group | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Marketing | Interkulturelles Management |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | XVI, 362 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 20 Beitr. Includes bibliographical references and index Why ethnic marketing?Introduction to ethnic marketing / Ahmad Jamal, Lisa Peñaloza and Michel Laroche Processes of ethnic cultural change, socialization and technology ; Models of culture change / Michel Laroche and Ahmad Jamal Ethnic youth : parental style and consumer socialization / Zhiyong Yang Ethnic minority consumers' responses to the web / Boris Bartikowski Identity, space and ethnic entrepreneurship ; Emplaced ethnicity : the role of space(s) in ethnic marketing / Luca M. Visconti Ethnic marketing, ethnic entrepreneurship and social innovation / Abid Mehmood, Ahmad Jamal and Ven Sriram The landscape of ethnic marketing in the UK / Sanya Ojo, Sonny Nwankwo and Ayantunji Gbadamosi An ethnoconsumerist approach to hispanic small business' adoption of internet technology / Cecilia Ruvalcaba and Alladi Venkatesh Globalization, religion and materialism ; Rethinking religion and ethnicity at the nexus of globalization and consumer culture / Elif Izberk-Bilgin Wanting things and needing affiliation : ethnic consumers and materialism / Mark Cleveland Market segmentation and targeting ; Demographics and ethnic minority lifestyles / Miguel A. Zúñiga and Ivonne M. Torres Ethnic consumer decision making / Yasmin K. Sekhon Marketing financial services to the ethnic minority customers intekhab / Ian Alam Market segmentation by ethnicity : is it really feasible? / Andrew Lindridge Ethnicity Marketed to and Consumed by the Transcultural Consumer / Esi Abbam Elliot, Joseph Cherian and Hernan Casakin Advertising ; Multicultural advertising and ethnic minority consumers / Jinnie Jinyoung Yoo and Wei-Na Lee Re-thinking the hispanic market : a call for reflexivity in advertising practice / Christopher A. Chávez Print advertising and asian-indian consumers / Durriya H. Z. Khairullah and Zahid Y. Khairullah Ethical and public policy issues in ethnic marketing ; Revisiting ethnic marketing ethics / Guilherme D. Pires and John Stanton Ethnic marketing : public policy issues / Lisa Peñaloza. |
| ISBN: | 978-0-415-64363-4 ; 978-0-203-08009-2 |
| Classification: | Marketing ; Kulturelle Prozesse |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011298563