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Consumer behaviour
Marketing
31,528
Social Web
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Social web
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6,812
Online-Marketing
6,519
Internet marketing
6,465
Marketingmanagement
4,207
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3,983
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3,048
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2,333
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2,315
USA
1,950
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1,907
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1,905
Internet
1,847
Social media
1,823
United States
1,783
social media
1,724
Institutional and Behavioral Economics
1,619
Digitalisierung
1,617
Digitization
1,551
Werbung
1,399
Strategisches Management
1,350
Agribusiness
1,338
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
15
Martínez-López, Francisco J.
15
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Wiedmann, Klaus-Peter
14
Flavián Blanco, Carlos
13
Hennig-Thurau, Thorsten
13
Gázquez-Abad, Juan Carlos
12
Lim, Weng Marc
12
Usman, Osly
12
Belk, Russell W.
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Veloutsou, Cleopatra
11
Adomavicius, Gediminas
10
Casaló, Luis V.
10
Hosanagar, Kartik
10
Ranfagni, Silvia
10
Stephen, Andrew T.
10
Akram, Umair
9
Füller, Johann
9
Ko, Eunju
9
Lee, Dokyun
9
Luo, Xueming
9
Rather, Raouf Ahmad
9
Seo, Yuri
9
Sheth, Jagdish N.
9
Vrontis, Demetris
9
Benbasat, Izak
8
Bigné Alcañiz, J. Enrique
8
Bilgihan, Anil
8
Foxall, Gordon R.
8
Grewal, Dhruv
8
Hajli, Nick
8
Harrigan, Paul
8
Hinz, Oliver
8
Mogaji, Emmanuel
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Ozuem, Wilson
8
Schivinski, Bruno
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American Marketing Association
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Edward Elgar Publishing
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IGI Global
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Friedrich-Schiller-Universität Jena
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Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Universität Mannheim
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
European Marketing Academy
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
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National Bureau of Economic Research
2
Peter Lang GmbH
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
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Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
Technische Universität Dresden
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
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Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Berliner Wissenschafts-Verlag
1
Books on Demand GmbH <Norderstedt>
1
Canadian Center of Science and Education <Toronto>
1
Center for International Research in Consumers Location and Their Environments
1
Center of Market Oriented Product and Production Management
1
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Journal of business research : JBR
253
Journal of retailing and consumer services
210
International journal of internet marketing and advertising : IJIMA
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Technological forecasting & social change : an international journal
64
The journal of product & brand management
59
Psychology & marketing
56
Journal of marketing communications
54
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
51
International journal of advertising : the review of marketing communications
48
Information systems research : ISR
47
International journal of hospitality management
46
Electronic commerce research
45
International journal of consumer studies
44
International journal of electronic marketing and retailing : IJEMR
44
Journal of management information systems : JMIS
43
Marketing intelligence & planning
43
Journal of marketing management : MM
42
Cogent business & management
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
The journal of brand management : an international journal
41
Management science : journal of the Institute for Operations Research and the Management Sciences
40
SpringerLink / Bücher
39
Journal of electronic commerce research : JECR
38
Journal of marketing
38
Tourism management : research, policies, practice
38
International journal of business information systems : IJBIS
37
International journal of technology marketing : IJTMkt
36
Asia Pacific journal of marketing and logistics
35
International journal of electronic commerce : IJEC
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
European Journal of Marketing
33
Journal of travel and tourism marketing
32
Young consumers : insight and ideas for responsible marketers
32
Journal of the Academy of Marketing Science
31
Journal of fashion marketing and management
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
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ECONIS (ZBW)
6,791
Other ZBW resources
137
RePEc
8
BASE
4
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1
Customer decision making process
Dingler, Tilman
;
Neumaier, Tobias
;
Plein, Senta
; …
- In:
The future of social commerce : trends for the web 2020 …
,
(pp. 53-72)
.
2009
Persistent link: https://www.econbiz.de/10008659232
Saved in:
2
Recommendation networks and the long tail of electronic commerce
Oestreicher-Singer, Gal
;
Sundararajan, Arun
- In:
Management information systems : mis quarterly
36
(
2012
)
1
,
pp. 65-83
Persistent link: https://www.econbiz.de/10009509659
Saved in:
3
Perceived helpfulness, perceived trustworthiness, and their impact upon social commerce users’ intention to seek shopping recommendations
Qin, Li
;
Kong, Sue
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 492-508
Persistent link: https://www.econbiz.de/10011432520
Saved in:
4
The value of user's Facebook profile data for product recommendation generation
Heimbach, Irina
;
Gottschlich, Jörg
;
Hinz, Oliver
- In:
Electronic markets : the international journal on …
25
(
2015
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10011301867
Saved in:
5
Neural correlates of susceptibility to group opinions in online word-of-mouth recommendations
Cascio, Christopher N.
;
O'Donnell, Matthew Brook
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 559-575
Persistent link: https://www.econbiz.de/10011337498
Saved in:
6
Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander
- In:
Journal of management information systems : JMIS
32
(
2015
)
1
,
pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
Saved in:
7
Does social media influence consumer buying behavior? : an investigation of recommendations and purchases
Forbes, Lukas P.
;
Vespoli, Eve M.
- In:
Journal of business & economics research
11
(
2013
)
2
,
pp. 107-111
Persistent link: https://www.econbiz.de/10009727185
Saved in:
8
Perceived "usefulness" of online consumer reviews : an exploratory investigation across three services categories
Racherla, Pradeep
;
Friske, Wesley
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 548-559
Persistent link: https://www.econbiz.de/10009730149
Saved in:
9
Online word-of-mouth reviews
Huo, Jing
;
Gou, Qinglong
;
Dai, Qi
;
Huang, Zhimin
-
2014
Persistent link: https://www.econbiz.de/10010369829
Saved in:
10
Travel recommendation system based on trust using hybrid neuro-fuzzy : a study of potential trust in blog and Facebook
Nurul Akhmal Mohd Zulkefli
;
Baharum Baharudin
- In:
International journal of business information systems : …
20
(
2015
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10011518845
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