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Emotions, advertising and consumer choice

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Emotions, Advertising and Consumer Choice

Hansen, Flemming - 2014

Emotions, Advertising and Consumer Choice -- Table of Contents -- FOREWORD -- PART I - Emotions in Consumer Choice -- CHAPTER I: The Origin of Consumer Choice Theory -- 1. Marketing Theory -- 2. Early Consumer Behaviour Research -- 3. Consumer Behaviour as a Discipline -- 4. The Content of the...

Persistent link: https://www.econbiz.de/10012681554