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Journal of promotion management : innovations in planning and applied research
5
Journal of current issues and research in advertising
2
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1
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1
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ECONIS (ZBW)
16
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1
Rewriting the Chinese national epic in an age of global consumerism : city of life and death and the flowers of war
Yang, Jing
- In:
New global studies
8
(
2014
)
3
,
pp. 245-258
Persistent link: https://www.econbiz.de/10010498877
Saved in:
2
The formation of sub-brand love and corporate brand love in hotel brand portfolios
Wang, Yao-Chin
;
Qu, Hailin
;
Yang, Jing
- In:
International journal of hospitality management
77
(
2019
),
pp. 375-384
Persistent link: https://www.econbiz.de/10011988651
Saved in:
3
Exploring the dimensional relationships among image formation agents, destination image, and place attachment from the perspectives of pop star fans
Lee, Sojung
;
Busser, James
;
Yang, Jing
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 730-746
Persistent link: https://www.econbiz.de/10011387024
Saved in:
4
Effects of brand feedback to negative eWOM on brand love/hate : an expectancy violation approach
Yang, Jing
;
Mundel, Juan
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 279-292
Persistent link: https://www.econbiz.de/10013164320
Saved in:
5
Exploring service quality model from the perspective of sensory perception
Yang, Jing
;
Jin, Xiang
;
Le, Wei
;
Sheng, Fei
- In:
Total quality management & business excellence
32
(
2021
)
14
,
pp. 1548-1568
Persistent link: https://www.econbiz.de/10012649849
Saved in:
6
"Are we all in this together?" : brand opportunism in COVID-19 cause related marketing and the moderating role of consumer skepticism
Yang, Jing
;
Mundel, Juan
- In:
Journal of promotion management : innovations in …
27
(
2021
)
6
,
pp. 877-899
Persistent link: https://www.econbiz.de/10012607295
Saved in:
7
The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing
;
Zhao, Xiaoyu
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
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8
Low-carbon decision-making model of online shopping supply chain considering the O2O model
Wu, Yisheng
;
Lu, Ronghua
;
Yang, Jing
;
Xu, Feng
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012434221
Saved in:
9
"Do good and be "liked"" : CSR messages on social media during COVID-19 pandemic and consumer responses
Battocchio, Ava Francesca
;
Yang, Jing
;
Dong, Chuqing
; …
- In:
Journal of current issues and research in advertising
45
(
2024
)
2
,
pp. 219-241
Persistent link: https://www.econbiz.de/10014574540
Saved in:
10
Why online consumers have the urge to buy impulsively : roles of serendipity, trust and flow experience
Bao, Zheshi
;
Yang, Jing
- In:
Management decision
60
(
2022
)
12
,
pp. 3350-3365
Persistent link: https://www.econbiz.de/10013455972
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