Narrow search
Showing 1 - 7 of 7
Cover Image
Wealth, consumption and happiness
Ahuvia, Aaron - In: The Cambridge handbook of psychology and economic behaviour, (pp. 199-226). 2008
Persistent link: https://www.econbiz.de/10003765595
Cover Image
Commentary on Exploring the dark side of pet ownership : status- and control-based pet consumption ; a reinterpretation of the data
Ahuvia, Aaron - In: Journal of business research : JBR 61 (2008) 5, pp. 497-499
Persistent link: https://www.econbiz.de/10003709372
Cover Image
Relationships are complicated : on construct validity when consumer-brand relationships are systems
Ahuvia, Aaron - In: Consumer-brand relationships : theory and practice, (pp. 204-220). 2012
Persistent link: https://www.econbiz.de/10009739817
Cover Image
The personality of brand lovers
Rauschnabel, Philipp A.; Ahuvia, Aaron; Ivens, Björn Sven - In: Consumer brand relationships : meaning, measuring, managing, (pp. 108-122). 2015
Persistent link: https://www.econbiz.de/10011279721
Cover Image
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron; Bagozzi, Richard P.; Batra, Rajeev - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Cover Image
Brand love : development and validation of a practical scale
Bagozzi, Richard P.; Batra, Rajeev; Ahuvia, Aaron - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Cover Image
Towards a theory of brand love in services : the power of identity and social relationships
Ahuvia, Aaron; Izberk-Bilgin, Elif; Lee, Kyungwon - In: Journal of service management 33 (2022) 3, pp. 453-464
Persistent link: https://www.econbiz.de/10013325628