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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
7
Brand image
4
Markenimage
4
Brand management
3
Markenführung
3
Theorie
3
Theory
3
Bundling strategy
2
Customer satisfaction
2
Führungsstil
2
Kundenzufriedenheit
2
Leadership style
2
Leistungsbündel
2
Telecommunications
2
Telekommunikation
2
1991-1993
1
Advertising
1
Agency theory
1
Agent-based modeling
1
Agentenbasierte Modellierung
1
Anger
1
Arbeitsgruppe
1
Authenticity
1
Beschwerdemanagement
1
Beziehungsmarketing
1
Brand
1
Brand extension
1
Branding
1
CSR
1
Cash reward
1
Cliques
1
Cognition
1
Collectivism
1
Communal relationship
1
Complaint management
1
Complexity theory
1
Consumer testimonials
1
Corporate Social Responsibility
1
Corporate social responsibility
1
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Article
7
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7
Aufsatz in Zeitschrift
7
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English
7
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Chatterjee, Subimal
7
Heath, Timothy B.
2
Basuroy, Suman
1
Biswas, Abhijit
1
Biswas, Dipayan
1
Dalman, M. Deniz
1
Gaeth, Gary J.
1
Hennig-Thurau, Thorsten
1
Ierlan, Magdoleen
1
Jiao, Jinfeng
1
Jiraporn, Napatsorn
1
Kocher, Bruno
1
Levin, Irwin P.
1
Malshe, Ashwin Vinod
1
Min, Junhong
1
Pitman, Glenn A.
1
Roy, Rajat
1
Shibly, Sirajul A.
1
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Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
European journal of marketing : EJM
1
Journal of consumer behaviour
1
Journal of marketing
1
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ECONIS (ZBW)
7
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1
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
2
Surprise rewards and brand evaluations : the role of intrinsic motivation and reward format
Shibly, Sirajul A.
;
Chatterjee, Subimal
- In:
Journal of business research : JBR
113
(
2020
),
pp. 39-48
Persistent link: https://www.econbiz.de/10012230428
Saved in:
3
Making judgments in a two-sequence cue environment : the effects of differential cue strenghts, order sequence, and distraction
Biswas, Dipayan
;
Biswas, Abhijit
;
Chatterjee, Subimal
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
1
,
pp. 88-97
Persistent link: https://www.econbiz.de/10003825340
Saved in:
4
The role of regulatory fit on the attraction effect
Chatterjee, Subimal
;
Roy, Rajat
;
Malshe, Ashwin Vinod
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
4
,
pp. 473-481
Persistent link: https://www.econbiz.de/10009384866
Saved in:
5
How consumers value transactions that entail using windfall money to offset missed price discounts
Chatterjee, Subimal
;
Jiraporn, Napatsorn
;
Heath, Timothy B.
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1113-1132
Persistent link: https://www.econbiz.de/10010388094
Saved in:
6
Negative word of mouth for a failed innovation from higher/lower equity brands : moderating roles of opinion leadership and consumer testimonials
Dalman, M. Deniz
;
Chatterjee, Subimal
;
Min, Junhong
- In:
Journal of business research : JBR
115
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012270796
Saved in:
7
Sincere or exciting? : brand personality and argument quality on brand attitude
Jiao, Jinfeng
;
Levin, Irwin P.
;
Gaeth, Gary J.
; …
- In:
Journal of consumer behaviour
21
(
2022
)
6
,
pp. 1268-1279
Persistent link: https://www.econbiz.de/10013461099
Saved in:
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