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Commentary: the role of age in consumer's retrieval and evaluation of consumption experiences

Davis, Cassandra Denise; Drolet, Aimee - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 27-30

Persistent link: https://www.econbiz.de/10013184264

Gerontographics and consumer behavior in later life : insights from the life course paradigm

Moschis, George P.; Mathur, Anil; Thuckavadee … - In: Journal of global scholars of marketing science : … 30 (2020) 1, pp. 18-33

Persistent link: https://www.econbiz.de/10012257921

It's not how old you are but how you are old : a review on aging and consumer behavior

Zniva, Robert; Weitzl, Wolfgang - In: Management review quarterly : systematic literature … 66 (2016) 4, pp. 267-297

Persistent link: https://www.econbiz.de/10011618227

Older consumers, digital marketing, and public policy : a review and research agenda

Nunan, Daniel; Di Domenico, MariaLaura - In: Journal of public policy & marketing 38 (2019) 4, pp. 469-483

Persistent link: https://www.econbiz.de/10012534261

What we do know and don't know about marketing communications on mature consumers

Yannopoulou, Natalia; Manika, Danae; Koblarp Chandrasapth; … - In: European journal of marketing 57 (2023) 8, pp. 1969-1995

Persistent link: https://www.econbiz.de/10014342188

Virtual agents in e‐commerce: representational characteristics for seniors

Chattaraman, Veena; Kwon, Wi‐Suk; Gilbert, Juan E.; … - In: Journal of Research in Interactive Marketing 5 (2011) 4, pp. 276-297

Purpose – The purpose of this paper is two‐fold: to investigate virtual agent representational characteristics (modality, interaction style, animation, realism, embodiment, and gender) employed by agent software providers in developing commercial and non‐commercial web sites; and to...

Persistent link: https://www.econbiz.de/10014902199

Luxury purchasing among older consumers : exploring inferences about cognitive age, status, and style motivations

Amatulli, Cesare; Guido, Gianluigi; Nataraajan, Rajan - In: Journal of business research : JBR 68 (2015) 9, pp. 1945-1952

Persistent link: https://www.econbiz.de/10011384201

Beyond cognitive age : developing a multitheoretical measure of age and its assessment

Mathur, Anil; Fon Sim Ong; Choong, Kwai Fatt; … - In: Journal of marketing analytics : JMA 5 (2017) 1, pp. 31-43

Persistent link: https://www.econbiz.de/10011748237

Revisiting the age construct : implications for service research

Kuppelwieser, Volker; Klaus, Philipp - In: Journal of service research 24 (2021) 3, pp. 372-389

Persistent link: https://www.econbiz.de/10012592944

The correlates of cognitive ageing and adoption of defensive‐ageing strategies among older adults

Sim Ong, Fon; Lu, Yap‐Ying; Abessi, Masoud; Phillips, … - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 2, pp. 294-305

Purpose – The purpose of this paper is to test the relationship between cognitive age and the adoption of defensive ageing consumption activities and its effect on life satisfaction in an Asian context. The relationship between the antecedent variables of chronological age, biological age and...

Persistent link: https://www.econbiz.de/10014674672

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