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Die Erfüllung von Kundenbedürfnissen als Determinante der Kundenzufriedenheit im Electronic Shopping
Ahlert, Dieter; Evanschitzky, Heiner; Hesse, Josef - In: Electronic retailing, (pp. 163-190). 2002
Persistent link: https://www.econbiz.de/10001679103
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Der hybride Konsument
Evanschitzky, Heiner; Ahlert, Dieter - In: Internetökonomie : ein interdisziplinärer Beitrag zur …, (pp. 23-43). 2006
Persistent link: https://www.econbiz.de/10003308411
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Das Preiswissen deutscher Kunden: eine international vergleichende Status Quo-Analyse
Ahlert, Dieter; Kenning, Peter; Evanschitzky, Heiner; … - In: Handelsforschung 19 (2005), pp. 259-277
Persistent link: https://www.econbiz.de/10003287997
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Zahlungsbereitschaft im Online-Handel : eine empirische Untersuchung mittels der Conjoint-Analyse
Ahlert, Dieter; Evanschitzky, Heiner; Thesing, M. - 2006
Persistent link: https://www.econbiz.de/10003463353
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Consumer trial, continuous use, and economic benefits of a retail service innovation : the case of the personal shopping assistant
Evanschitzky, Heiner; Iyer, Gopalkrishnan R.; Pillai, … - In: The journal of product innovation management : an … 32 (2015) 3, pp. 459-475
Persistent link: https://www.econbiz.de/10011441406
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Behavioral appeals to influence product return behavior : theoretical foundations and experimental applications
Pfrang, Thilo - 2015
Persistent link: https://www.econbiz.de/10011481414
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Retail format selection in on-the-go shopping situations
Benoit, Sabine; Evanschitzky, Heiner; Teller, Christoph - In: Journal of business research : JBR 100 (2019), pp. 268-278
Persistent link: https://www.econbiz.de/10012023802
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Elevating shopping experiences through digital technologies : the case of retail agglomerations
Dizdarevic, Amela; Evanschitzky, Heiner; Backhaus, Christof - In: Marketing review St. Gallen : Marketingfachzeitschrift … 35 (2018) 6, pp. 34-41
Persistent link: https://www.econbiz.de/10012003310
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Why museological merchandise displays enhance luxury product evaluations : an extended art infusion effect
Logkizidou, Maria; Bottomley, Paul; Angell, Rob; … - In: Journal of retailing 95 (2019) 1, pp. 67-82
Persistent link: https://www.econbiz.de/10012102923
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Hedonic shopping motivations in collectivistic and individualistic consumer cultures
Evanschitzky, Heiner; Emrich, Oliver; Sangtani, Vinita; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 335-338
Persistent link: https://www.econbiz.de/10010427980