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Heterogeneity in economics and aggregation
Paluch, Michał - 2008
Persistent link: https://www.econbiz.de/10003734288
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Konsumentenheterogenität und Struktur des Außenhandels : Eine Analyse im Kontext der Theorie des intra-industriellen Handels
Bartholomae, Florian W. - 2011
Der internationale Austausch ähnlicher Produkte innerhalb einer Branche ist ein zentrales Merkmal der Globalisierung. Florian W. Bartholomae liefert zunächst eine fundierte Analyse der Determinanten und der historischen Entwicklung dieses sogenannten intra-industriellen Handels sowie der...
Persistent link: https://www.econbiz.de/10014015504
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Konsumentenheterogenität und Struktur des Außenhandels : eine Analyse im Kontext der Theorie des intra-industriellen Handels
Bartholomae, Florian W. - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009308402
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Promoting restaurants using social networks : still a lot of room for improvement
Sanchís Verdeguer, José Vicente; Peiró-Signes, Angel; … - In: International business and economics research journal 13 (2014) 7, pp. 1613-1618
Persistent link: https://www.econbiz.de/10011430476
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Electronic word of mouth : definitions and concepts
Tabbane, Rym Srarfi; Debabi, Mohsen - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 1-27). 2016
Persistent link: https://www.econbiz.de/10011430578
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eWOM marketing techniques for competitive advantage
Bhattacharya, Arijit - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 28-44). 2016
Persistent link: https://www.econbiz.de/10011430579
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Electronic word-of-mouth communication in online social networks : the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
Çadırcı, Tuğçe Ozansoy; Güngör, Ayşegül Sağkaya - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 77-102). 2016
Persistent link: https://www.econbiz.de/10011430592
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Investigating factors affecting electronic word-of-mouth
Chouhan, Vineet - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 119-135). 2016
Persistent link: https://www.econbiz.de/10011430620
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Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha; Kok Wei Khong; Wei Wei Goh - In: Journal of internet commerce 14 (2015) 1, pp. 42-64
Persistent link: https://www.econbiz.de/10011432398