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Event-Marketing – Was ist das?...
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Consumer behaviour
Definition
1,632
Event-Marketing
1,501
Event marketing
1,281
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559
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542
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542
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519
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definition
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Tourismus
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Beziehungsmarketing
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Veranstaltung
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Relationship marketing
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Measurement
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Marketingmanagement
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Marketing management
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Welt
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Schmitt, Bernd
6
Taheri, Babak
6
Bauer, Hans H.
4
Jahn, Steffen
4
Scheinbaum, Angeline Close
4
Brakus, J. Joško
3
Carlson, Jamie
3
Drengner, Jan
3
Ermer, Beatrice
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Kirchgeorg, Manfred
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Krishen, Anjala S.
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Zarantonello, Lia
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Ai, Chi-Han
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Aitken, Rob
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Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
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Bourgeon-Renault, Dominique
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Bruhn, Manfred
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Cai, Liping A.
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Dias, Álvaro Lopes
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Farrington, Thomas
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Forehand, Mark R.
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Franke, Marie-Kristin
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Gilmore, James H.
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Gori, Keith
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Heinrich, Daniel
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Klaus, Philipp
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Knobloch, Uli
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LaTour, Michael S.
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Laas, Elisabeth
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Le Dung
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Lee, Woojin
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Li, Hui
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Li, Mimi
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Lianopoulos, Yannis
2
Lohmann, Guilherme
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Miao, Li
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Muskat, Birgit
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1
Wuppertal Institut für Klima, Umwelt, Energie
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Journal of retailing and consumer services
11
Journal of travel and tourism marketing
10
International journal of event and festival management
9
Journal of business research : JBR
8
Customer Experience : Forum Dienstleistungsmanagement
7
International journal of hospitality management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
International journal of contemporary hospitality management
5
The journal of brand management : an international journal
5
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Sport management review
4
SpringerLink / Bücher
4
Tourism management : research, policies, practice
4
Tourism management perspectives : TMP
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
International journal of arts management
3
International journal of retail & distribution management
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Journal of hospitality marketing & management
3
Psychology & marketing
3
European Sport management quarterly : ESMQ
2
Handbook on brand and experience management
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovative marketing : IM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Memorable customer experiences : a research anthology
2
Scandinavian journal of hospitality and tourism
2
Sport, Business and Management : an international journal ; SBM
2
The service industries journal
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
312
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1
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312
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1
The death of demand : finding growth in a saturated global economy
Osenton, Tom
-
2004
Persistent link: https://www.econbiz.de/10001851361
Saved in:
2
Competing loyalty programs : impact of market saturation, market share, and category expandability
Liu, Yuping
;
Yang, Rong
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10003815520
Saved in:
3
Using emotional benefits as a differentiation strategy in saturated markets
Barrena, Ramo
;
Sánchez, Mercedes
- In:
Psychology & marketing
26
(
2009
)
11
,
pp. 1002-1030
Persistent link: https://www.econbiz.de/10003900013
Saved in:
4
Markenimagekonfusion : eine neue Managementherausforderung in reifen Märkten
Burmann, Christoph
;
Weers, Jan-Philipp
- In:
Marktorientierte Führung im wirtschaftlichen und …
,
(pp. 135-157)
.
2007
Persistent link: https://www.econbiz.de/10003584450
Saved in:
5
Optionen zur erfolgreichen Positionierung von Warenhäusern : Optionen in schrumpfenden und stagnierenden Märkten
Frechen, Joseph
-
1998
Persistent link: https://www.econbiz.de/10000660811
Saved in:
6
Conceptualization of brand experience in an event marketing context
Tafesse, Wondwesen
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10011522019
Saved in:
7
Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley
;
Lancendorfer, Karen M.
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010354433
Saved in:
8
Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James
;
Brinker, David L.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
Saved in:
9
Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
Saved in:
10
How affective evaluation and tourist type impact event marketing outcomes : field studies in experiential marketing
Wang, Buduo
;
Scheinbaum, Angeline Close
;
Li, Siyan
; …
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 133-144
Persistent link: https://www.econbiz.de/10014233774
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