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Bloom, Paul N. (contributor) - 1986

Persistent link: https://www.econbiz.de/10000692929

Celebrity contagion and the value of objects

Newman, George E.; Diesendruck, Gil; Bloom, Paul N. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 215-228

Persistent link: https://www.econbiz.de/10009272207

How Social-Cause Marketing Affects Consumer Perceptions

Hoeffler, Steve - 2012

The article reports on experimental studies indicating that the research method known as conjoint analysis could be a valuable market research tool to help companies predict which of several alternative affinity marketing or social-cause marketing affiliations would provide the best return on...

Persistent link: https://www.econbiz.de/10013114336

Information privacy research : framework for integrating multiple publics, information channels, and responses

Peltier, James; Milne, George R.; Phelps, Joseph E. - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 191-205

Persistent link: https://www.econbiz.de/10003847138

If it's legal, is it acceptable? : consumer reactions to online covert marketing

Milne, George R.; Rohm, Andrew; Bahl, Shalini - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 107-122

Persistent link: https://www.econbiz.de/10003931186

Are there differences between consumers' and marketers' privacy expectations? : a segment- and technology-level analysis

Milne, George R.; Bahl, Shalini - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 138-149

Persistent link: https://www.econbiz.de/10003979344

Talking to ourselves : a dialogical exploration of consumption experiences

Bahl, Shalini; Milne, George R. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 176-195

Persistent link: https://www.econbiz.de/10003982977

Internet of Things : convenience vs. privacy and secrecy

Weinberg, Bruce D.; Milne, George R.; Andonova, Yana G.; … - In: Business horizons 58 (2015) 6, pp. 615-624

Persistent link: https://www.econbiz.de/10011392834

The impact of compensation on information ownership and privacy control

Gabisch, Jason Aaron; Milne, George R. - In: The journal of consumer marketing 31 (2014) 1, pp. 13-26

Persistent link: https://www.econbiz.de/10010254015

Social media as complementary consumption : the relationship between consumer empowerment and social interactions in experiential and informative contexts

Yuksel, Mujde; Milne, George R.; Miller, Elizabeth G. - In: The journal of consumer marketing 33 (2016) 2, pp. 111-123

Persistent link: https://www.econbiz.de/10011524147