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Consumer behaviour
Lieferantenmanagement
34
Supplier relationship management
34
Business network
28
Unternehmensnetzwerk
28
B-to-B-Marketing
25
Business-to-business marketing
25
United Kingdom
17
Konsumentenverhalten
15
Relationship marketing
15
Beziehungsmarketing
14
Großbritannien
14
Brand image
13
Corporate reputation
12
Portugal
12
Strategic management
12
Strategisches Management
12
Firmenimage
11
Brand management
10
Markenimage
10
Vertrauen
10
Confidence
9
Measurement
9
Customer satisfaction
8
Markenführung
8
Messung
7
Social network
7
Soziales Netzwerk
7
Brand
6
Brands
6
Markenartikel
6
Marketing
6
Marketing management
6
Reputation
6
Retailing
6
Theorie
6
Theory
6
USA
6
United States
6
Corporate Social Responsibility
5
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17
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14
research-article
3
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English
18
Author
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Davies, Gary
9
Silva, Rui Vinhas da
6
Costa, Renato J. Lopes da
4
Dias, Álvaro Lopes
4
Gonçalves, Rui
4
Pereira, Leandro
4
Rojas-Méndez, José I.
2
Bell, Jonathan
1
Cabrita, Inês
1
Chun, Rosa
1
Couto, Margarida
1
Davcik, Nebojsa S.
1
Dias, Catarina
1
Diers-Lawson, Audra
1
Falcão Costa, Mariana
1
Faria, Rita Tamagnini
1
Faridah Syed Alwi, Sharifah
1
Grimes, Anthony
1
Hair, Joseph F.
1
Han, Joon Hye
1
Hur, Jungyun
1
Madran, Canan
1
Mal, Carmen Iuliana
1
Marques, Catarina
1
Mousavi, Sahar
1
Najafi-Tavani, Zhaleh
1
Naudé, Peter
1
Rojas-Méndez, José
1
St. Davčik, Nebojša
1
Suh, Yong Gu
1
Teixeira, Natália
1
Vinhas Da Silva, Rui
1
Vinhas da Silva, Rui
1
Zaefarian, Ghasem
1
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Journal of business research : JBR
4
International Journal of Retail & Distribution Management
2
Corporate communications : an international journal
1
European journal of marketing : EJM
1
International journal of agile systems and management : IJASM
1
International journal of economics and business research : IJEBR
1
International journal of managerial and financial accounting : IJMFA
1
International journal of services, economics and management
1
Journal of Product & Brand Management
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
1
Psychology & marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
15
Other ZBW resources
3
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1
Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša
;
Silva, Rui Vinhas da
;
Hair, Joseph F.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
Saved in:
2
Mobile banking : a study on adoption stages using government adoption model and the role of demographic moderators
Gonçalves, Rui
;
Cabrita, Inês
;
Pereira, Leandro
; …
- In:
International journal of managerial and financial …
13
(
2021
)
3/4
,
pp. 337-362
Persistent link: https://www.econbiz.de/10013256710
Saved in:
3
Food and beverage industry in a pandemic context
Pereira, Leandro
;
Couto, Margarida
;
Costa, Renato J. …
- In:
International journal of services, economics and management
13
(
2022
)
2
,
pp. 152-181
Persistent link: https://www.econbiz.de/10013257736
Saved in:
4
The role of brand equity in a new rebranding strategy of a private label
Marques, Catarina
;
Silva, Rui Vinhas da
;
Davcik, Nebojsa S.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
Saved in:
5
Agile applications of artificial intelligence to apparel industry
Gonçalves, Rui
;
Costa, Renato J. Lopes da
;
Pereira, Leandro
- In:
International journal of agile systems and management : …
16
(
2023
)
4
,
pp. 429-457
Persistent link: https://www.econbiz.de/10014391558
Saved in:
6
New dynamics of e-commerce on the retail industry : analysis of the purchase process of fashion and electronics products
Gonçalves, Rui
;
Dias, Catarina
;
Pereira, Leandro
; …
- In:
International journal of economics and business …
27
(
2024
)
4
,
pp. 651-672
Persistent link: https://www.econbiz.de/10015063299
Saved in:
7
Relationship learning and international customer involvement in new product design : the moderating roles of customer dependence and cultural distance
Najafi-Tavani, Zhaleh
;
Mousavi, Sahar
;
Zaefarian, Ghasem
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 42-58
Persistent link: https://www.econbiz.de/10012417088
Saved in:
8
Universal differences in advertising avoidance behavior : a cross-cultural study
Rojas-Méndez, José I.
;
Davies, Gary
;
Madran, Canan
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 947-954
Persistent link: https://www.econbiz.de/10003887572
Saved in:
9
Cultural appropriation and the country of origin effect
Suh, Yong Gu
;
Hur, Jungyun
;
Davies, Gary
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2721-2730
Persistent link: https://www.econbiz.de/10011506826
Saved in:
10
Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
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