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Adolescent's eWOM intentions : an investigation into the roles of peers, the Internet and gender
Mishra, Anubhav; Maheswarappa, Satish Sasalu; Maity, Moutusy - In: Journal of business research : JBR 86 (2018), pp. 394-405
Persistent link: https://www.econbiz.de/10011855368
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The effect of fit and dominance in cause marketing communications
Samu, Sridhar; Wymer, Walter - In: Journal of business research : JBR 62 (2009) 4, pp. 432-440
Persistent link: https://www.econbiz.de/10003839875
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Brand related information as context : the impact of brand name characteristics on memory and choice
Samu, Sridhar; Krishnan, H. Shanker - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 456-470
Persistent link: https://www.econbiz.de/10008735693
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The effect of country-related brand associations and product attributes on attitude toward unfamiliar foreign brands : a schema congruity perspective
Carvalho, Sergio W.; Samu, Sridhar; Sivaramakrishnan, … - In: Journal of international consumer marketing 23 (2011) 2, pp. 135-150
Persistent link: https://www.econbiz.de/10008991170
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Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar; Wymer, Walter - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
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The influence of cause marketing associations on product and cause brand value
Wymer, Walter; Samu, Sridhar - In: International journal of nonprofit and voluntary sector … 14 (2009) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10003819437
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Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar; Chattopadhyay, Tanmay; Mishra, Anubhav - In: Journal of international consumer marketing 36 (2024) 2, pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
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If tomorrow never comes : the impact of anxiety, materialism and attitude on consumption behavior in a pandemic
Mishra, Anubhav; Indwar, Radha Govind; Samu, Sridhar - In: Journal of consumer marketing 39 (2022) 3, pp. 294-305
Persistent link: https://www.econbiz.de/10013398149
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Time versus money : the role of perceived effort in consumers' evaluation of corporate giving
Langan, Ryan; Kumar, Anand - In: Journal of business research : JBR 99 (2019), pp. 295-305
Persistent link: https://www.econbiz.de/10012023638
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Mapping time : how the spatial representation of time influences intertemporal choices
Romero, Marisabel; Craig, Adam W.; Kumar, Anand - In: Journal of marketing research 56 (2019) 4, pp. 620-636
Persistent link: https://www.econbiz.de/10012177605