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Positive consumer contagion : responses to attractive others in a retail context
Argo, Jennifer J.; Dahl, Darren W.; Morales, Andrea C. - In: Journal of marketing research : JMR 45 (2008) 6, pp. 690-701
Persistent link: https://www.econbiz.de/10003794440
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The role of imagination-focused visualization on new product evaluation
Zhao, Min; Hoeffler, Steve; Dahl, Darren W. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 46-55
Persistent link: https://www.econbiz.de/10003810246
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Thinking inside the box : why consumers enjoy constrained creative experiences
Dahl, Darren W.; Moreau, C. Page - In: Journal of marketing research : JMR 44 (2007) 3, pp. 357-369
Persistent link: https://www.econbiz.de/10003547551
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The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context
Jiang, Lan; Hoegg, Joandrea; Dahl, Darren W.; … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 778-791
Persistent link: https://www.econbiz.de/10003945107
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The effect of experiential analogies on consumer perceptions and attitudes
Goode, Miranda R.; Dahl, Darren W.; Moreau, C. Page - In: Journal of marketing research : JMR 47 (2010) 2, pp. 274-286
Persistent link: https://www.econbiz.de/10003965470
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It's the mind-set that matters : the role of construal level and message framing in influencing consumer efficacy and conservation behaviors
White, Katherine; MacDonnell, Rhiannon; Dahl, Darren W. - In: Journal of marketing research : JMR 48 (2011) 3, pp. 472-485
Persistent link: https://www.econbiz.de/10009161365
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Social information in the retail environment : the importance of consumption alignment, referent identity, and self-esteem
Dahl, Darren W.; Argo, Jennifer J.; Morales, Andrea C. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 860-871
Persistent link: https://www.econbiz.de/10009501086
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Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.; Fuchs, Christoph; Schreier, Martin - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
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Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.; Herzog, Walter; Dahl, Darren W.; … - In: Journal of marketing research : JMR 52 (2015) 2, pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
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That is so not me : dissociating from undesired consumer identities
Dunn, Lea; White, Katherine; Dahl, Darren W. - In: The Routledge companion to identity and consumption, (pp. 273-280). 2013
Persistent link: https://www.econbiz.de/10009700278