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A commentary on “The senses in anthropological and marketing research: investigating a consumer-brand ritual holistically”
Krishna, Aradhna - In: Journal of business anthropology 4 (2015) 1, pp. 31-35
Persistent link: https://www.econbiz.de/10011485481
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Wenn Marketing auf die Sinne zielt
Krishna, Aradhna - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 6, pp. 6-9
Persistent link: https://www.econbiz.de/10011300307
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An integrative review of sensory marketing : engaging the senses to affect perception, judgment and behavior
Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 332-351
Persistent link: https://www.econbiz.de/10009580757
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Can supporting a cause decrease donations and happiness? : the cause marketing paradox
Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 338-345
Persistent link: https://www.econbiz.de/10009259693
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Spatial perception research : an integrative review of length, area, volume, and number perception
Krishna, Aradhna - In: Visual marketing : from attention to action ; …, (pp. 167-192). 2008
Persistent link: https://www.econbiz.de/10009260340
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Customer sense : how the 5 senses influence buying behavior
Krishna, Aradhna - 2013 - 1. publ.
Persistent link: https://www.econbiz.de/10009725319
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Behavioral pricing
Krishna, Aradhna - In: Handbook of pricing research in marketing, (pp. 76-90). 2009
Persistent link: https://www.econbiz.de/10003819667
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Rejecting responsibility : low physical involvement in obtaining food promotes unhealthy eating
Hagen, Linda; Krishna, Aradhna; McFerran, Brent - In: Journal of marketing research : JMR 54 (2017) 4, pp. 589-604
Persistent link: https://www.econbiz.de/10011743698
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A sign of things to come : behavioral change through dynamic iconography
Cian, Luca; Krishna, Aradhna; Elder, Ryan S. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 6, pp. 1426-1446
Persistent link: https://www.econbiz.de/10010526526
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Advertising a desired change : when process simulation Fosters (vs. Hinders) credibility and persuasion
Cian, Luca; Longoni, Chiara; Krishna, Aradhna - In: Journal of marketing research 57 (2020) 3, pp. 489-508
Persistent link: https://www.econbiz.de/10012214303