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Complementary and alternative medicine : shaping a marketing research agenda

Vos, Lynn; Brennan, Ross - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 349-364

Persistent link: https://www.econbiz.de/10003989434

Persuading young consumers to make healthy nutritional decisions

Brennan, Ross; Dahl, Stephan; Eagle, Lynne C. - In: Journal of marketing management : MM 26 (2010) 7/8, pp. 635-655

Persistent link: https://www.econbiz.de/10008654293

The development of brand attitudes among young consumers

Pagla, Maria; Brennan, Ross - In: Marketing intelligence & planning 32 (2014) 6, pp. 687-705

Persistent link: https://www.econbiz.de/10010413624

Cultural meaning, advertising, and national culture : a four-country study

Czarnecka, Barbara; Brennan, Ross; Keles, Serap - In: Journal of global marketing 31 (2018) 1, pp. 4-17

Persistent link: https://www.econbiz.de/10011963049

Complementary and alternative medicine: shaping a marketing research agenda

Vos, Lynn; Brennan, Ross - In: Marketing Intelligence & Planning 28 (2010) 3, pp. 349-364

Purpose – The paper has twin aims, one practical and one theoretical. From a practical point of view, the aim is to begin to identify appropriate marketing strategies and tactics for complementary and alternative therapists. From a theoretical point of view, the aim is to shape a research...

Persistent link: https://www.econbiz.de/10014946211